Location: Downtown Toronto
Company Description
About O&B
Oliver & Bonacini is recognized as one of Canada’s leading hospitality companies, operating a collection of unique and innovative restaurants, event venues, and catering businesses across Ontario, Quebec, and Alberta. O&B credits its success to a strong corporate culture, where excellence in food, service, and experience is at the core of everything we do.
The Team
The Marketing & Communications team at O&B is a collaborative group of creative and strategic thinkers across digital marketing, public relations, social media, graphic design, photography, and guest engagement. Together, we bring campaigns to life across a diverse portfolio of restaurants and experiences, always looking for new ways to stand out in a competitive hospitality landscape.
What we offer:
- Paid vacation, sick, and personal day.
- Comprehensive health, dental, and vision benefits, including enhanced mental health coverage
- Discounted gym membership
- Access to our Employee Assistance Program for confidential support
- Group life and disability insurance
- 50% dining discount at all O&B restaurants for you and up to three guests
- Employee Referral Program
- Professional Development Fund
- Join one of Canada’s leading hospitality companies, where a wide range of exciting internal career opportunities await!
Reporting to the Digital Marketing Manager, the Senior Social Media Specialist will work closely with the marketing team to execute and evolve O&B’s social media presence across Instagram, Facebook, Tik Tok, You Tube and Linked In. This highly hands-on role combines mobile-first content creation, day-to-day account and community management, execution of paid social campaigns, and influencer relations across a diverse portfolio of restaurant and hospitality brands.
The ideal candidate is a creative, highly organized social media marketer with a strong understanding of platform trends, digital storytelling and brand voice. They are comfortable independently moving from concept to execution and thoughtfully using AI and emerging technologies to work more efficiently, strengthen creative output and improve performance without compromising originality, accuracy or brand integrity.
This position is based in our midtown Toronto office and requires regular on-site presence at restaurant venues.
This is a full-time, 12-month contract position supporting the marketing team during a parental leave.
Primary Duties and Responsibilities
Account & Community Management
- Take ownership of content calendars, scheduling, publishing and day-to-day account management across an assigned portfolio of restaurant brands.
- Actively monitor comments, direct messages, tags and mentions, responding in a timely, thoughtful and brand-appropriate manner.
- Monitor brand sentiment and social conversations, escalating guest concerns appropriately and identifying opportunities for engagement.
- Coordinate with restaurant teams to gather timely information, identify content opportunities, and ensure social channels accurately reflect current programming and priorities.
- Plan and execute paid social campaigns in support of restaurant promotions, events and broader marketing priorities.
- Track performance and translate results into clear recommendations that improve content, engagement, reach and audience growth.
Content Creation
- Plan, capture, edit and publish engaging, mobile-first content, with a particular focus on Instagram Reels, Stories and short-form video.
- Develop shot lists and mood boards, and coordinate production schedules in collaboration with the restaurant operations team and marketing team.
- Collaborate with O&B’s Lead Photographer and Videographer during photoshoots while independently capturing supplementary social-first content.
- Conduct regular content days at O&B restaurants, independently capturing food, beverage, people, atmosphere and behind-the-scenes moments.
- Write compelling, brand-appropriate social copy, adapting tone and messaging across O&B’s diverse portfolio of brands.
- Use tools such as Canva and Cap Cut to produce polished, on-brand assets efficiently.
- Thoughtfully use AI-powered and emerging tools to support content ideation, copy…
(If this job is in fact in your jurisdiction, then you may be using a Proxy or VPN to access this site, and to progress further, you should change your connectivity to another mobile device or PC).