Director of Email & SMS Marketing Goose

Drive transformation in customer engagement as the Director of Email and SMS Marketing at Canada Goose in Toronto. Lead precision-driven strategies that enhance personalization and subscriber health across channels.

This pivotal role centers on revolutionizing Canada Goose’s email and SMS communication strategies to boost personalization and engagement. You'll oversee data-driven marketing initiatives, working closely across various teams like E-commerce, Retail, and Customer Experience. Your leadership will be key in shaping effective customer lifecycle journeys and enhancing long-term retention.

Key Responsibilities:

• Lead the global Email & SMS strategy transformation

• Develop customer segmentation and personalization strategies

• Establish contact and suppression logic for subscriber health

• Drive measurement and experimentation for continuous improvement

• Own the marketing technology, CRM, and CDP roadmap

Requirements:

• Over 10 years in Email Marketing, SMS, or CRM roles

• Proven experience in personalisation-led channel strategies

• Expertise in customer journey orchestration and segmentation

• Familiarity with key marketing technology platforms

• Strong knowledge of email deliverability and compliance

Shape the future of Canada Goose’s digital strategies with impactful email and SMS communications.
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