Director of Brand Strategy

Position: Director of Brand Strategy at Relay
Lead Relay's brand strategy and integrated marketing initiatives as the Director of Brand Strategy. Drive innovative campaigns and oversee social, content, and influencer channels to elevate our brand narrative.

As the Director of Brand Strategy at Relay, you will manage campaigns across multiple channels while coordinating with the Creative Director. This end-to-end integrated marketing role requires you to set campaign strategies, develop creative briefs, and ensure alignment among stakeholders. Your expertise will help transform our marketing operations into a seamless system focused on brand growth.

Key Responsibilities:

• Drive integrated marketing campaigns and plans

• Oversee events, social media, content, and influencer channels

• Author campaign strategies and creative briefs

• Manage brand research and tracking methodologies

• Measure brand health and campaign performance

Requirements:

• Proven experience in integrated marketing leadership

• Fluent in analytics and performance metrics

• Strong organizational and people management skills

• Ability to navigate ambiguity in fast-paced settings

• Deep understanding of brand strategy development

Leverage your marketing expertise to drive narrative and elevate Relay's brand presence in the digital banking sector.
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