Marketing Strategy Lead

Position: Marketing Strategy Lead at RBC
Elevate brand visibility with RBC as a Marketing Strategy Lead in Toronto, Canada. Leverage data-driven insights and lead communication strategies to optimize client engagement and growth.

RBC is seeking a Marketing Strategy Lead to drive brand presence and content strategy. This full-time role emphasizes data analytics for CRM management and integrating marketing technology. Key skills include proficiency in Salesforce and a knack for creating impactful digital content across channels.

Key Responsibilities:

• Develop marketing materials and client presentations

• Create and manage Linked In strategies and engagement

• Optimize the team website for better user experience

• Administer Salesforce for data accuracy and reporting

• Analyze CRM data to enhance client relationships

Requirements:

• Proficiency in Salesforce or similar CRM tools

• Experience in marketing automation and analytics

• Strong written and verbal communication skills

• Comfort with technology adoption and change

• Ability to influence across functions and teams

Become an essential part of RBC's marketing strategy by bringing innovative ideas and data insights to enhance client relationships.
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