Senior Manager, Programmatic Marketing at Scotiabank

Drive success in Programmatic and Affiliate Marketing with Scotiabank's high-performing team in Toronto, Ontario. Lead strategic initiatives, enhance channel performance, and optimize execution to empower business growth.
As a Senior Manager, you will oversee Programmatic and Affiliate marketing strategies across Canadian Banking and Non-Retail sectors. You'll work closely with channel specialists, ensuring effective execution and measurable results through your expertise in programmatic buying and affiliate partnerships. This role also emphasizes relationship management and innovation, particularly with Fintel Connect, to maximize affiliate channel growth.

Key Responsibilities:

• Establish channel governance and performance metrics

• Optimize campaigns through audience strategies and bidding approaches

• Lead cross-functional partnerships and identify growth opportunities

• Foster innovation and testing across campaign execution

• Develop detailed performance reports and actionable insights
Requirements:

• Over 7 years of programmatic media management experience

• Proven skills in data analytics and performance reporting

• Experience in affiliate marketing and partnership management

• Strong leadership in guiding high-performance teams

• Ability to manage external vendor relationships
Become a key player in advancing Scotiabank's marketing efforts with your profound expertise in both programmatic and affiliate channels.
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