Principal Product Marketing Manager

Overview

Contact Monkey is a B2B SaaS company focused on employee engagement with AI-powered capabilities (Confidence Check, CoAuthor, Audience Preview, Insights Assistant). The Principal Product Marketing Manager will lead the depth of the product marketing discipline, reporting to the CPTO, and collaborate with a cross-functional, virtual team.

This is a senior, IC role with wide scope and autonomy, operating alongside product and sales leadership rather than through direct reports.

• Positioning & messaging: Evolve our positioning and messaging architecture, develop persona and segment narratives, define GTM language, and maintain a single source of truth that supersedes the legacy messaging guide.
• Seat inside the product team: Shape strategy, prioritization, and feature definition from a market and customer lens; participate in decisions about what to build, sequencing, and packaging.
• Customer & market insight: Own qualitative and quantitative work (customer conversations, win/loss, competitive dynamics, market trends) and feed insights into positioning and the roadmap.
• Competitive strategy: Build a consolidated competitive program including battle cards, win/loss analysis, and buyer-specific talk tracks.
• Launch & commercialization: Own the GTM layer of the launch process, update and apply the launch infrastructure, and commercialize features that are already shipped but not yet visible.
• Sales & CS readiness: Create decks, one-pagers, objection handling, demo narratives, and enablement sessions; partner with sales enablement on delivery.
• Pricing & packaging narrative: Collaborate with the CPTO and Rev Ops on packaging decisions and how tiers and value are communicated.
• Cross-functional partnership: Maintain consistent, differentiated positioning across product, design, engineering, and marketing; influence without authority.

• Demand generation, SEO, paid media, brand, and the content calendar—these lie with the marketing team that runs the engine. You will provide positioning and product storytelling for amplification.

• Ship the new positioning and messaging house; retire the legacy guide; train GTM on the new language.
• Stand up the competitive program with primary competitors covered and a single battle card standard; establish a win/loss loop.
• Take the pre-send AI narrative to market with category framing and updated assets (landing pages, sales deck).
• Commercialize shipped features with deck sections, one-pagers, and customer proof stories.
• Build a differentiator one-pager library and close out pricing collateral gaps.

• 8+ years in B2B SaaS product marketing, in mid-market to enterprise sales-led motions; you have led as the most senior PMM in a company, ideally as the sole senior PMM.
• You have personally led a repositioning (point solution to platform) and driven tangible results beyond delivering a deck.
• Deep positioning craft (Dunford-style) with strong competitive instincts.