Digital Performance Marketing Specialist

Advance your career in marketing with Sobeys Inc. as a Digital Performance Marketing Specialist. This pivotal role drives growth through digital customer acquisition and campaign optimization across various media channels.

As a key member of the Growth and Performance Marketing Team, you'll work closely with the Performance & Growth Marketing Manager and cross-functional teams. Your responsibilities will focus on executing marketing strategies, analyzing campaign performance, and enhancing customer engagement through digital channels. You'll leverage your analytical skills and experience with Google Analytics 4 (GA4) and programmatic media to influence revenue growth.

Key Responsibilities:

• Manage digital campaigns across mobile and video channels

• Analyze performance metrics for actionable insights

• Optimize campaign assets with creative teams

• Develop marketing measurement approaches for visibility

• Stay updated on digital trends to recommend improvements

Requirements:

• 5+ years in digital marketing or analytics

• Proficient in Google Analytics 4 and reporting tools

• Experience with paid media across multiple platforms

• Strong communication and project management skills

• Detail-oriented with a passion for analytics

Utilize your digital marketing expertise to maximize Sobeys Inc.'s campaign effectiveness and drive customer success.
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