Digital and Social Marketing Specialist, Aestura

AMOREPACIFIC Group is a pioneering Korean beauty company with a rich history dating back to 1945. Headquartered in Seoul, we proudly operate over 30 brands across beauty, personal care, and healthcare. Guided by our mission —  We make A MORE beautiful world  — we’ve taken each step with purpose, believing that our work contributes to a brighter, more beautiful future.

Our dream is rooted in the belief that the world becomes more beautiful when every individual's unique beauty shines. This belief fuels our journey and inspires everything we do.

To bring this vision to life, we are committed to five core principles:

• Customer First
• Be the 1st and the Best
• Collaborate with an Open Mind
• Respect Differences
• Act with Integrity

At AMOREPACIFIC, every member of our team carries a deep sense of pride and responsibility, knowing that together, we are shaping a more beautiful world.

About the Role

Amorepacific Canada is seeking a dynamic, analytical, and digitally driven Digital & Social Marketing Specialist to lead the digital ecosystem for AESTURA
, Korea's No.1 dermatologist-recommended brand for sensitive skin.

Reporting to the Senior Marketing Manager, you'll be responsible for bringing AESTURA's brand strategy to life across social media, paid media, influencer marketing, digital content, and e-commerce. You'll work closely with internal teams, agency partners, creators, and retail partners to deliver integrated campaigns that build brand awareness, engage consumers, and drive online sales.

This is an exciting opportunity to help shape the growth of one of K-beauty's fastest-growing skincare brands in Canada.

What You’ll Do

Responsibilities include, but are not limited to:

Digital Marketing & Social Media

• Lead AESTURA Canada's social media strategy and content calendar.
• Develop digital campaign briefs and manage content creation with agency partners.
• Execute integrated campaigns across owned, earned, and paid channels.
• Manage community engagement and ensure brand consistency across all digital platforms.

Paid Media & Performance

• Partner with media agencies to execute campaigns across Meta, Tik Tok, Google, Reddit, and emerging platforms.
• Monitor campaign performance, optimize results, and manage digital marketing budgets.
• Track key KPIs and deliver actionable performance insights.

Influencer & Creator Marketing

• Lead influencer, creator, ambassador, and UGC programs from planning through execution.
• Manage agency relationships, campaign timelines, product seedings, and creator partnerships.
• Measure campaign performance and recommend future opportunities.

E-Commerce & Digital Content

• Own digital merchandising and content execution for  and future retail partners.
• Manage product pages, digital assets, launch submissions, and promotional updates.
• Support SEO and digital discoverability initiatives.

Analytics & Consumer Insights

• Analyze digital performance across social, paid media, influencer, and e-commerce channels.
• Monitor consumer sentiment, social listening, and competitor activity to identify trends and opportunities.
• Share insights that improve campaign performance and the overall consumer journey.

Cross-Functional Collaboration

• Partner with Brand Marketing, PR, Education, Sales, and Global teams to execute integrated 360° campaigns.
• Support product launches, events, sampling initiatives, and retailer activations through digital marketing excellence.

What You'll Bring

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2-4 years of experience in digital marketing, preferably within beauty, skincare, luxury, or consumer goods.
• Experience managing social media, paid media, influencer marketing, and e-commerce content.
• Strong understanding of Meta Ads Manager, Google Analytics (GA4), Google Ads, Tik Tok Business Manager, and SEO fundamentals.
• Excellent project management, communication, and analytical skills.
• Passion for beauty, skincare, digital culture, and emerging consumer trends.
• Experience working with Sephora or retail e-commerce platforms is considered an asset.
• Bilingualism (English & French) is considered a strong asset but not required.

Why Join AESTURA?

AESTURA is Korea's leading dermatologist-recommended skincare brand, backed by over 40 years of skin barrier research and trusted by healthcare professionals. As one of Amorepacific's fastest-growing global brands, we're building our presence in Canada through premium retail partnerships and innovative consumer experiences.

If you're passionate about digital marketing, beauty, and creating meaningful consumer connections, we'd love to hear from you.

We are committed to integration and equal opportunity. Accommodation is available to all applicants upon request throughout our recruitment process. Should you require accommodation during the interview process, please advise the recruiter when contacted.