Social Media Manager (Hybrid

Hi, Future Homie!

At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team.

We’re not just building an app—we’re building unstoppable teams. So what do you say, are you in?

Your
Impact
Starts Here

We're seeking a hands-on, creative Social Media Manager to build Homebase's organic social presence from the ground up. You'll own our content calendar, create native content on Instagram and Tik Tok, manage influencer and customer relationships, and coordinate across teams to keep our social channels moving s is a builder role — you'll be expanding on our foundations and building the systems to scale.

• Content Planning & Publishing: Own the content calendar end-to-end, coordinating content development across internal and external teams, plus developing content yourself. Ensure all content is briefed, scheduled, and published on time.

• Content Creation: Develop native content for Instagram and Tik Tok — from concept through posting. Stay ahead of platform trends and publish content that resonates with small business owners and their teams.

• Customer & Influencer Outreach: Build and manage relationships with customers and creators to generate authentic content for Homebase. Lead outreach and ongoing communications — from first contact through content delivery.

• Community Management: Be the voice of Homebase in the comments. Monitor and respond to comments, DMs, and mentions across platforms to drive two-way engagement and build a loyal, active community.

• Performance Reporting: Track and report on engagement metrics regularly, surfacing insights that inform content decisions and demonstrate impact against business and campaign goals.

• Team Coordination: Work closely with the Creative team on quality content and share best-performing content with the Growth team to support paid social campaigns.

The Foundation for Success - These are the experiences and strengths that will set you up for success in this role:

• Social Media
  
  Experience:
  
  3-5 years managing organic social media for a consumer or SMB brand, with a portfolio that demonstrates creative content and measurable engagement growth.

• Native Content Creator: Comfortable producing your own Instagram and Tik Tok content — shooting/designing, editing, and publishing — and staying current on what's performing on each platform.

• Customer & Influencer Outreach: Experience managing creator or customer relationships end-to-end, from outreach and contracting through content delivery. Familiarity with tools like Aspire or similar influencer management platforms is a plus.

• Organizational skills: Experience managing a high-volume content calendar across multiple contributors, content streams, and deadlines.

• Analytical Mindset: Comfortable pulling reports from social analytics tools and translating engagement metrics into clear, actionable recommendations for the team.

• Embraces AI: Expected to continuously experiment with AI tools to improve workflows and scale impact.

• Builder Mentality: Energized by building systems and workflows from scratch, not just maintaining them. You're comfortable with ambiguity, operate well without heavy infrastructure, and move fast once you have direction.

• Team Player: Proven ability to work cross-functionally and communicate clearly with creative, organic, and freelance partners. Strong at managing up and keeping stakeholders aligned without being asked twice.

The Homie Way - These principles guide everything we do—from how we work and make decisions to how we show up for each other.

• Be Customer Obsessed – Solve problems with empathy and creativity.

• Move Fast, Learn Fast – Experiment, take action, and grow every day.

• Own Your Impact – Think big, focus on what matters, and make decisions you stand behind.

• Master Your Craft – Excellence fuels impact—show up, step up, and make your mark.

• Win Together – Put goals over roles, lead with trust, and connect to our…