CRM Strategist at Publicis

Become a CRM Strategist with Publicis Canada, blending creativity with analytics to enhance customer experiences. Drive impactful marketing strategies across multi-channel campaigns while optimizing CRM programs.

The ideal candidate will have over three years of marketing and CRM communications experience, understanding both business and customer needs. You will take charge of designing and implementing marketing campaigns, creating a test-and-learn framework, and preparing insightful reports for senior management. Your creativity will shine in developing briefs and leading teams across various disciplines.

Key Responsibilities:

• Lead marketing campaign design and evaluation

• Create test-and-learn frameworks for CRM programs

• Prepare reports identifying key insights

• Develop creative briefs for internal and external teams

• Manage customer targeting and segmentation strategies

Requirements:

• 3+ years in marketing focused on CRM

• Strong client-facing experience in journey development

• Familiarity with platforms like Salesforce Marketing Cloud

• Excellent verbal and written communication skills

• Experience in leading multi-channel campaigns

Bring creativity, strategic thinking, and analytical skills to lead innovative CRM initiatives at Publicis Canada.
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