Go-to-Market Product Marketing Lead

Drive product adoption with Tik Tok as a Go-to-Market and Product Marketing Lead. Define tailored strategies for high-impact advertising solutions across different client segments.
This role involves collaborating with cross-functional teams to manage the product lifecycle from strategy development to execution. You’ll analyze market trends, define challenges, and propose effective solutions while driving measurable business impact. This position seeks individuals with experience in product marketing and operations, capable of engaging with both technical and business stakeholders.

Key Responsibilities:

• Identify opportunities to enhance client experience with Tik Tok ad products

• Define Go-to-Market strategy and sales enablement process

• Analyze market trends to drive revenue and adoption growth

• Align and execute across key stakeholders for launch success

• Collaborate with global product teams and centers of excellence
Requirements:

• 5+ years in product marketing or related field

• Proven track record managing product lifecycle

• Outstanding problem-solving and analytical skills

• Excellent documentation and communication abilities

• Experience with performance advertising preferred
Bring your expertise in product marketing and strategy to scale Tik Tok’s advertising solutions and inspire creativity.
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