Senior Product Marketing Manager

Position Summary

We seek a strategic and customer-centric Senior Product Marketing Manager to join our marketing team. Reporting to the Senior Director of Product Marketing, you will play a pivotal role in shaping our product marketing strategy and driving the success of our product.

Tipalti is the AI-powered platform for finance automation, elevating how finance teams operate in the global economy. We empower our customers to scale faster and smarter by removing the complexities of doing global business and accelerating their finance operations efficiency. Our platform provides a comprehensive suite of finance automation solutions designed for mid‑market businesses across accounts payable, global payouts, procurement, employee expenses, corporate cards, supplier management, tax compliance, and treasury.

Tipalti partners with leading financial institutions such as Citi, Wells Fargo, J.P. Morgan, and Visa, enabling over 5,000 global companies to efficiently and securely pay millions of suppliers and payees across 200+ countries and territories, in 120 currencies.

Founded in Israel in 2010, Tipalti is a global business headquartered in the San Francisco Bay Area (Foster City) with offices in Tel Aviv, Plano, Toronto, Vancouver, London, Amsterdam, Tbilisi and Medellin.

• Utilize your in-depth understanding of our Buyer Persona's needs and competitive landscape to create a compelling narrative for our products and services.
• Craft persuasive positioning and messaging frameworks that effectively communicate our unique value propositions and differentiate our offerings in the market.
• Partner with marketing to determine optimal routes to market and leverage data for marketing optimization.

• Maintain a deep comprehension of target customer characteristics, needs, and pain points through regular customer, prospect, analyst, and sales interactions.
• Collaborate closely with the product management team to gain a deep understanding of Tipalti's product roadmap and act as the voice of the customer.
• Develop and execute strategic GTM plans that leverage data insights to drive results, including product launches, content creation, customer profiling, and sales enablement.
• Work collaboratively with product management and marketing teams to set, monitor, and achieve business and marketing objectives.
• Analyze product usage trends to inform product development, pricing strategies, content creation, and sales collateral to accelerate the sales pipeline.

• Become the subject matter expert for our products, developing and delivering sales enablement resources (e.g., sales decks, product overviews, demo videos, case studies) and training for GTM stakeholders. Assist sales and partners in closing major deals.
• Work closely with marketing teams to ensure the success of top‑of‑funnel initiatives, including demand generation, content marketing, events, webinars, and PR efforts.

• Own and drive Tipalti’s Analyst Relations strategy in close partnership with Marketing, Product, and Leadership to strengthen our market presence and influence buyer perception.
• Build and maintain strong relationships with key industry analysts and research firms (e.g., Gartner, Forrester, IDC), ensuring Tipalti’s strategy, vision, and differentiation are clearly understood and accurately represented.
• Lead analyst briefings, inquiries, and evaluations, including preparation for major reports, waves, and quadrants, coordinating inputs across product, GTM, and executive stakeholders.
• Develop compelling, consistent analyst‑facing narratives, messaging, and materials that align with Tipalti’s positioning and long‑term product strategy.
• Translate analyst insights and market research into actionable recommendations for product strategy, messaging, competitive positioning, and GTM priorities.
• Partner with PR, content, and demand teams to activate analyst validation across marketing programs, sales enablement, and thought leadership initiatives.

• 8+ years in a product marketing role for B2B SaaS…