Digital Media Marketing Manager

Job Description

Please note:

• Current work authorization for Canada is required for all openings
• You will be working on a flexible hybrid schedule as part of Fidelity’s dynamic working arrangement
• The work location for this role is 483 Bay Street in Toronto until approximately late 2026 when the work location will change to the new Mississauga office at 3 Robert Speck Parkway.

At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we’re constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future.

Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best - both personally and professionally.

Business Overview:

The Digital Media Marketing Manager is responsible for executing digital media advertising campaigns that support Fidelity Investments Canada. Working closely with the Manager, Digital Advertising, Fidelity’s media agency, and internal stakeholders, this role supports and leads the execution of one or more advertising channels, including programmatic display and video, direct publisher partnerships, paid search, Fidelity-owned events, and third-party sponsor ships. Key responsibilities include supporting asset and media development, providing placement recommendations, optimizing campaigns, delivering detailed post-campaign reporting, and enhancing audience targeting and budget allocation to achieve business objectives.

How You'll Make an Impact:

1.
Campaign Management, Execution and Strategy

• Collaboration with Advertising, Content, and Digital marketing teams to ensure seamless integration across full communication plan (i.e.paid/owned/earned).
• Be the subject matter expert in one or more paid media channels - programmatic display and video, direct publisher partnerships, paid search, Fidelity-owned events, and third-party sponsor ships.
• Help develop detailed, strategic media brief for the agency and internal stakeholders that reflects business and campaign goals across the marketing funnel.
• Ability to uncover and leverage audience insights through the Adobe Analytics platform to build strategies for key target segments.
• Leverage internal & external data sources to ensure media plans are based on insight and learning.
• Work with agency partners to ensure the right media mix, budget allocation, and platform tactics are in place to meet campaign objectives and deliver strong performance across all channels.
• Provide reporting on a consistent basis to ensure campaign optimization and learning for future campaigns; this includes working closely with Data Analytics and Digital teams.

2.
Operational Expertise

• Strong understanding of omni-channel media planning, with expertise in digital media buying utilizing AI enabled targeting, and in one or more digital media channels to maximize digital marketing effectiveness.
• Work within the Adobe and related marketing tech platforms to optimize digital ad campaigns in real time.
• Possesses and continuously strives to develop his/her awareness of external trends and market innovations in digital advertising.
• Data focused: leverage internal & external data sources to ensure media plans are rooted in insight & learning.
• Develop test & learn media tactics with agency, to promote continued learning and optimizations.
• Understanding of tagging and ad trafficking systems, codes, and processes.

3.
Campaign Reporting

• Create in-depth analysis of campaign performance including online media, mobile and web analytics that highlight campaign strengths and weaknesses, performance, return on investment, optimization options, ad fatigue, etc.
• Use tools like Adobe Analytics and other data platforms to uncover audience insights and inform targeting strategies for key investor segments.…