Senior Manager, Digital Marketing Performance

Are you passionate about helping people live their healthiest lives? Do you thrive in a dynamic, supportive environment where your contributions truly matter? If so, Medcan is the place for you! This job is for a current vacancy.

The Role:

We are seeking a strategic, data-driven, and commercially minded Senior Manager, Digital Performance & Growth Marketing to lead Medcan’s digital B2B and B2C acquisition strategy, performance marketing function, and website optimization roadmap. This role is accountable for driving efficient, measurable growth across Medcan’s portfolio by translating business objectives into acquisition, conversion, and digital experience strategies that increase demand, improve conversion, and maximize revenue performance.

As the senior leader responsible for digital growth performance, you will oversee paid media, website performance, conversion optimization, SEO, and marketing analytics. You will be responsible for understanding how channel performance, investment levels, product mix, audience segments, website traffic, and on-site behaviour impact results and identifying opportunities to improve growth economics across the funnel. This role serves as a critical partner to Product, Sales, Marketing, Digital Experience, and Executive Leadership teams, providing strategic insights and recommendations that inform business decisions and investment priorities.

You will lead agency partnerships, establish performance management frameworks, drive a culture of experimentation and continuous optimization, and coach team members while helping shape the future of Medcan’s digital growth capabilities. You are a proactive, analytical leader with deep expertise in performance marketing, conversion optimization, website analytics, tracking, attribution, SEO, and growth strategy. You can connect data to business outcomes, influence cross-functional stakeholders, and confidently translate insights into action that drives measurable impact.

Develop and own Medcan’s paid digital acquisition strategy across search, paid social, display, video, and emerging channels. Translate business priorities, growth targets, and product strategies into channel plans, investment recommendations, and annual marketing plans. Lead budget allocation and optimization decisions to maximize acquisition efficiency, revenue contribution, and product mix objectives. Identify new opportunities to drive growth across both B2C and B2B segments.

Evaluate marketing investments and recommend strategies to improve customer acquisition costs, conversion performance, and return on marketing investment.

Own performance measurement and optimization across the entire digital funnel, from initial engagement through to booking and revenue generation. Analyze conversion performance by product, audience, channel, sales pathway, and customer segment. Identify growth opportunities, friction points, and performance gaps impacting lead quality, conversion, and revenue outcomes. Diagnose performance drivers including traffic quality, messaging, user experience, sales follow-up, attribution, and product positioning.

Establish and prioritize initiatives to improve lead quality, conversion rates, booking value, and acquisition efficiency. Partner with Sales and Product teams to identify opportunities to improve downstream conversion and business outcomes.

Own Medcan’s website performance strategy, ensuring the site effectively supports acquisition, conversion, and business goals. Monitor website traffic, user behaviour, conversion pathways, and engagement trends across key customer journeys. Identify opportunities to improve site performance, booking flows, landing pages, content architecture, and user experience. Lead conversion rate optimization initiatives, including testing roadmaps for landing pages and key user journeys. Oversee technical SEO priorities, site health, and organic growth opportunities in partnership with internal teams and external vendors.

Partner closely with Digital…