Media Strategist – 12 Month Contract

• Lead the development of digital, print and custom integrated media proposals leveraging the full suite of Globe Media Group solutions
• Identify optimal product mix based on category of business, KPIs, benchmarks and historical campaign performance
• Co-ordinate response with input from data team, product team, content studio, creative services and events team as needed to deliver a best-in-class solution
• Work collaboratively with ad ops, ensuring solution is optimized to available inventory to deliver desired client outcomes
• Build proposals in the format of a pitch deck and/or media plan based on requirements
• Bring technical expertise to support sales in engaging directly with clients and agencies to drive confidence in the proposed solution, including participation in client meetings as needed
• Review campaign performance for integrated media campaigns
• In partnership with ad ops and program delivery managers, review and analyse campaign reports to ensure goals and benchmarks are being met while identifying opportunities for optimization to drive performance improvements and upsell opportunities
• Support proactive sales opportunities
• In collaboration with sales, product, data team and content studio, create proactive sales opportunities that address key themes, seasonality and market demands for specific advertisers or customize off-the-shelf solutions to meet their goals
• Support the development of case studies

• Bachelor’s Degree or related college degree in business, digital advertising and marketing or communications
• 3 years of relevant digital/media presales OR digital/media buying experience within an agency
• Strong knowledge/background in digital marketing, ad tech and programmatic buying processes
• An understanding of branded content, influencer marketing and social media trends
• Strong presentation and written communication skills with ability to speak about technical topics in every-day language
• Strong Excel and PowerPoint skills
• Ability to work effectively under pressure in a fast-paced environment with multiple priorities
• Excellent interpersonal and collaboration skills

Demonstrates expertise in digital marketing, ad tech, and programmatic buying processes, with a strong ability to create integrated media proposals and optimize campaign performance. Proficient in collaboration across teams to drive sales opportunities and deliver client-focused solutions.

• Digital Marketing Expertise
• Programmatic Buying Processes
• Proposal Development
• Campaign Performance Analysis
• Strong Presentation Skills

• Digital Advertising
• Media Buying
• Branded Content
• Influencer Marketing
• Social Media Trends
• Excel
• Power Point

• Interpersonal Skills
• Collaboration
• Communication Skills
• Ability to Work Under Pressure

• Bachelor’s Degree in Business
• Digital Advertising
• Marketing
• Communications

• Integrated Media Proposals
• Ad Ops
• Campaign Optimization
• Sales Support
• Case Studies