Senior Performance Media Planner at Critical Mass

Maximize your media planning skills with Critical Mass as a Senior Performance Media Associate in Toronto. Drive data-driven media campaigns while developing your expertise in performance optimization.

This role requires 1-3 years in media, marketing, or advertising and focuses on the execution and reporting of performance media campaigns across digital platforms. You will support campaign setup, data tracking, and media plan development, contributing to measurable business outcomes and reports on campaign performance.

Key Responsibilities:

• Build and maintain comprehensive media plans across digital channels

• Assist in setup, trafficking, and tracking implementation

• Compile performance data for reporting deliverables

• Identify insights and support optimization opportunities

• Support A/B testing and performance evaluations

Requirements:

• 1–3 years of experience in media or advertising

• Familiarity with Search, Social, or Programmatic channels

• Basic understanding of campaign metrics (CTR, CPC)

• Strong detail orientation and organizational skills

• Eagerness to learn media strategies and execution

Leverage your digital media expertise to contribute to Critical Mass's success!
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