Manager, Social, PR & Events - 14 months contract

What you will do:

The Manager, Community and Brand Engagement is the strategic lead responsible for shaping how Sport Chek shows up across social platforms, local communities, and public channels. This role oversees the development and execution of integrated engagement strategies that build brand trust, drive cultural relevance, and foster authentic connections with customers. From leading store grand opening campaigns to managing influencer and PR efforts, the manager ensures all initiatives are insight-driven, regionally resonant, and aligned with brand goals.

They guide the team in real-time engagement, trend response, and reputation management, while collaborating cross-functionally to ensure marketing efforts are cohesive and impactful. This role is both strategic and operational, requiring a strong understanding of digital platforms, community dynamics, and brand storytelling. This is a 14 month Maternity leave contract role Lead the development of community and brand engagement strategies across social, PR, influencer, and field marketing.

Oversee execution of store grand openings and localized campaigns that drive traffic and build community connection. Manage and mentor a team of specialists, ensuring alignment and collaboration across functions. Collaborate with brand, growth, and planning teams to integrate engagement efforts into broader marketing strategies. Monitor cultural trends and platform shifts to inform proactive engagement and storytelling. Collaborate with CTC Comms on crisis communication planning and response across social and public channels.

Track performance metrics and optimize strategies based on insights and feedback. Build and maintain relationships with external partners, including community organizations and media contacts. Mentor and guide team members, fostering a culture of creativity, accountability, and strategic thinking.

6+ years in brand marketing, community engagement, or social strategy roles. Proven leadership experience managing cross-functional teams. Strong understanding of social media platforms, influencer marketing, and PR. Experience with localized marketing and event activation. Excellent communication, collaboration, and crisis management skills. Ability to analyze performance metrics and translate insights into action. Bachelor’s degree in Marketing, Communications, or related field. Ability to thrive in a fast-paced environment;

prior agency experience is preferred.

We’re always looking for great talent! In addition to competitive pay, we offer:
Career growth opportunities and product discounts

Broadband Salary Range: 41.00 - 67.00 CAD Hourly

Our typical hiring range is between 41.00 - 62.00 CAD hourly. Salary decisions are also dependent on other factors such as your experience, job-related knowledge, skills and competencies, market location, industry benchmarks, internal equity and other role-specific requirements

This posting represents an existing vacancy within our organization. We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, over 1,600 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies.

We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward.

We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees.

As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health…