Planner, Media Planning

Company description

Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe.

Over the past year, Publicis Media hasbeen transforming the way we do our business. From structuring our investment practice around data and digital to bringing our strategy, data sciences and research practice under one house, we’ve been shaping Publicis Media to be the media network of tomorrow. One that both you and I want to work at.

Publicis Media Canada is proud to be Great Places to Work™ certified and recognized with Best Workplaces™ for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

We also offer our employees market leading benefit and incentive programs. You’ll be provided with 3 weeks minimum vacation to start plus additional long weekend Publicis days, holidays closures, your birthday off, free Headspace memberships, wellness and technology credits, and a market leading savings plan.

We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle

As a Media Planner
you will play a key role in developing and executing strategic media plans. This role is focused on awareness-driven campaigns, leveraging digital, social, programmatic, TV, and OOH channels to drive brand impact. You will be responsible for analyzing media alternatives, making data-driven recommendations, and collaborating with internal teams and external partners to ensure seamless execution and performance monitoring. The role requires strong attention to detail, analytical thinking, and the ability to present plans and insights directly to clients.

• Develop & Execute Media Plans– Create strategic, awareness-driven media plans across digital, social, programmatic, TV, and OOH channels to maximize brand impact.
• Media Analysis & Recommendations– Evaluate media alternatives, leverage data-driven insights, and provide strategic recommendations for optimal channel allocation.
• Campaign Execution & Performance Monitoring– Work closely with internal teams and external partners to ensure seamless execution, track campaign performance, and optimize based on insights.
• Post-Campaign Reporting & Financial Tracking– Analyze campaign results, generate performance reports, and ensure accurate financial tracking and budget management.
• Client & Stakeholder Communication– Present media strategies, insights, and recommendations directly to clients while collaborating effectively with cross-functional teams.
• Utilization of Media Tools & Research– Leverage industry tools (e.g., Prisma, Vividata, GWI, Google Insight Finder) to inform strategic planning and decision-making.
• Strategic & Proactive Thinking– Stay ahead of industry trends, develop POVs, and continuously refine media strategies to drive results

• 2-3 years of experience in media planning
• Experience with media planning tools;
  Prisma, Vividata, GWI, Google Insight Finder, Reach Planner (desired).
• Strong understanding of media strategy and tactics development, channel allocation and optimization across multiple channels.
• Experience in post-campaign reporting and financial tracking
• Ability to develop POVs and strategic media recommendations based on research and insights.

• Strategic Thinking– Ability to build and refine media plans that align with client goals.
• Analytical Mindset– Experience in campaign monitoring, reporting, and performance optimization.
• Collaboration & Communication– Work effectively with cross-functional teams, external vendors & clients.
• Proactiveness & Attention to Detail– Ability to handle high-volume workloads and meet deadlines.
• Technical Proficiency– Familiarity with media research tools and reporting systems (Prisma, Vividata, GWI, Google Insight Finder, MS Excel,…