Hootsuite Demand Generation Executive Role

Lead innovative demand generation strategies as Hootsuite’s Demand Generation Executive, focusing on driving engagement for Enterprise and Mid-Market segments. Collaborate across functions for measurable results.

In this pivotal role, you will steer demand generation initiatives that align with key revenue and product goals. Your strategies will bridge insights and actions, addressing gaps in funnel performance. Engage closely with teams to create impactful campaigns and enhance account-based marketing practices.

Key Responsibilities:

• Develop demand generation programs aligned with sales objectives

• Balance new customer acquisition with pipeline enhancement

• Analyze account-level signals to drive marketing efforts

• Partner with Sales and Rev Ops for account segmentation

• Oversee co-branded campaigns with strategic partners

Requirements:

• Proven B2B SaaS demand generation experience required

• Demonstrated expertise in building integrated marketing campaigns

• Strong understanding of Enterprise and Mid-Market dynamics

• Hands-on experience with account-based marketing

• Exceptional analytical skills and collaborative approach

Utilize your strategic marketing expertise to elevate Hootsuite’s demand generation efforts and drive revenue.
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