Data-Driven Senior Marketing Analyst

Join Green Shield as a Senior Marketing Analyst and unlock the power of data to enhance marketing performance. Lead initiatives focusing on campaign optimization and actionable data insights.

This role involves analyzing comprehensive marketing data, defining performance metrics, and collaborating with various teams to ensure campaign success. Your proficiency in tools such as SQL and Adobe Analytics will be key to connecting data with consumer behavior, shaping effective marketing strategies that improve customer experiences.

Key Responsibilities:

• Measure and analyze performance across diverse channels

• Establish tracking plans in collaboration with teams

• Develop insights for consumer behavior and targeting

• Ensure comprehensive reporting frameworks are in place

• Present data-driven narratives to influence marketing strategies

Requirements:

• Bachelor’s degree in relevant field; MBA preferred

• 6-10 years of relevant marketing experience

• Mastery in analytics tools like Tableau and Looker

• Strong understanding of marketing funnels and KPIs

• Excellent skills in data storytelling and communication

Transform data into strategic insights and contribute to improving health for all Canadians.
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