Head of Growth & Product Marketing

About RYSE

RYSE () is a North American technology company building smart home products that make everyday homes more intelligent and automated.
Our flagship product, the RYSE Smart Shade, motorizes and automates existing window coverings and connects them with smartphones and major smart home ecosystems.
We develop hardware products from the ground up, working across product design, engineering, manufacturing, software, marketing, and sales.
We’re looking for a Head of Growth & Product Marketing to help determine what we build, who we build it for, how we position it, and how we bring it to market.

This is not a traditional marketing management role.
You will work closely with the CEO, engineers, designers, sales team, and external partners to identify customer opportunities and turn them into products, positioning, campaigns, and revenue.
You will lead market research and develop a deep understanding of our customers, competitors, categories, pricing, and distribution channels.

• Who is the ideal customer for this product?
• What problem are we solving for them?
• Which features matter most to that customer?
• What should the product cost?
• Should we sell it DTC, through Amazon, retail, dealers, builders, commercial partners, or another channel?
• What messaging will make the customer care?
• What creative will make them stop and pay attention?
• What acquisition channels can scale profitably?
• You will then work with our product, design, and engineering teams to translate those insights into product requirements.
• Once a product reaches market, you will be responsible for helping drive its commercial success.
• This is a hands-on role. You should be comfortable developing strategy one day and reviewing Meta campaigns, landing pages, creative concepts, pricing tests, or customer research the next.
• What You’ll Own Market Research & Customer Strategy
• Lead market research across existing and new product categories
• Identify attractive customer segments across DTC, B2B, retail, commercial, and other channels
• Conduct customer interviews, surveys, competitive research, pricing research, and market analysis
• Develop clear customer personas and jobs-to-be-done
• Identify customer pain points that can translate into new products or features
• Analyze competing products, positioning, pricing, reviews, and customer feedback
• Validate new product concepts before significant engineering resources are committed
• Product Positioning & Product Strategy
• Define the target customer, value proposition, positioning, and messaging for each product
• Work directly with engineering and design to help establish product requirements based on customer and market needs
• Influence product roadmaps using customer research, commercial opportunity, and competitive analysis
• Develop pricing and packaging strategies
• Determine which features should be included, removed, bundled, or prioritized
• Develop go-to-market plans for new product launches
• Ensure the product experience and marketing promise are aligned
• Channel Strategy — Develop strategies for selling through DTC, Amazon, retail, B2B, dealers, affiliates, and other channels
• Evaluate the economics and opportunity of different distribution models
• Develop channel-specific pricing, positioning, offers, and messaging
• Identify new partnerships and distribution opportunities
• Work with sales and business development teams to bring products into new customer segments
• Growth & Customer Acquisition
• Own customer acquisition strategy across paid and organic channels
• Develop and manage campaigns across Meta, Google, You Tube, Tik Tok, and other relevant platforms
• Build and scale affiliate and creator marketing programs
• Develop offers, bundles, promotions, and pricing strategies to improve conversion
• Understand CAC, ROAS, contribution margin, LTV, conversion rates, and payback periods
• Allocate marketing budgets based on performance and commercial opportunity
• Build attribution and reporting systems that make it clear where growth is coming from
• Creative, Messaging & Conversion
• Develop messaging that translates technical product features into clear customer benefits
• Lead creative strategy across paid advertising,…