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Job Description & How to Apply Below
Current work authorization for Canada is required for all openings.
You will be working on a flexible hybrid schedule as part of Fidelity's dynamic working arrangement.
The work location for this role is 483 Bay Street in Toronto until approximately late 2026, when the work location will change to the new Mississauga office at 3 Robert Speck Parkway.
Who We Are
At Fidelity, we've been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we're constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future.
Working with us means you'll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You'll have a wide range of opportunities to grow and develop your career in an inclusive environment where you'll feel valued and supported to be your best - both personally and expertly.
Business Overview
The Manager, Digital Marketing Automation, will aim to create exceptional, personalized customer experiences by delivering the right message, at the right time, in the right format across all of Fidelity's digital channels.
Responsibilities include campaign planning and execution, maintenance and continuous improvement optimization of marketing campaigns, leveraging marketing A.I. to create efficiencies, and other related marketing technology initiatives. The objectives are to drive sales, mitigate redemptions, and successfully promote awareness of Fidelity's brands, products and services.
Key Accountabilities
Team management
- Lead a team in the development and maintenance of Fidelity's digital channels to maximize distribution of our content to investors and advisors. Ensure the efficient operations of Fidelity's marketing automation and sales enablement platforms, along with other marketing technology.
Develop digital marketing and sales enablement strategies to support organizational goals.
- Own and execute Fidelity's marketing automation and sales enablement strategies
- Own the marketing automation and sales enablement platform roadmap and strategies
- Create tailored audience segments for maximum engagement and impact
- Act as the subject matter expert for Fidelity's 1st, 2nd and 3rd party datasets
- Own the ongoing process that equips the sales teams to have consistently effective engagements with prospects and customers across the buyer journey
- Manage the efficient operations of Fidelity's marketing automation and sales enablement platforms
- Identify trends and insights to optimize campaign performance
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to optimize user experience
Collaborate with Sales, Marketing, Business Analytics and I.S. to develop a deep understanding of client preferences and design personalized customer journeys based on insights gleaned from data.
Responsibilities include:
- Work closely with Sales teams to create a backlog of high-value enhancements and features relating to marketing automation and sales enablement platforms
- End-to-end campaign execution includes design, development, launch, and tracking
- Automating content and campaigns
- Developing new campaigns on a quarterly basis aligning with Fidelity's overall key messages and brand
- Executing lead nurture campaigns, re-engagement campaigns and onboarding campaigns to drive sales and build loyalty
- Supporting FIC fund launch campaigns using data driven approaches
- Developing and continuously refining lead scoring rules for handing over opportunities to the Sales teams
- Developing and documenting best practices including list management, optimization, data quality and troubleshooting
- End to end project management and production of all performance related materials (Market Pulse, Fund Pulse, Fact Sheets, Quarterly Fund Review, Performance Updates)
Produce regular reporting and campaign tracking to increase marketing effectiveness.
Responsibilities include:
- Partnering with internal stakeholders such as Sales and Business Analytics to understand client segments
- Tracking campaign metrics, website content and other digital metrics to enhance performance and align Marketing and Sales
- Leveraging campaign analytics, along with industry, customer and competitor insights to inform strategies and tactics
- Optimizing marketing automation programs for maximum performance
- Identifying and scaling marketing best practices - highest open rates, click through rates, form complete rates, engagement
- Using industry best practices such as A/B testing and database segmentation to constantly refine learnings and improve performance
- Developing regular reporting on campaign…
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