Performance Media Manager at Critical Mass

Join Critical Mass as a Performance Media Manager in Toronto, where you'll optimize multichannel media strategies to achieve outstanding business results. Focus on actionable plans driven by analytics.

In this role, you'll leverage your expertise in media planning to create and manage performance-focused campaigns that drive effectiveness across client accounts. Your responsibilities will include strategic media recommendations, budget support, and optimizing campaigns based on key performance indicators such as CPA and ROAS. You'll collaborate with diverse teams to ensure accurate execution and reporting, while also nurturing junior colleagues and sharing best practices.

Key Responsibilities:

• Develop and manage media plans across multiple channels

• Translate strategies into detailed activation plans

• Monitor and optimize campaign performance based on KPIs

• Partner with teams for successful trafficking and execution

• Present insights and updates to clients

Requirements:

• 4-7 years of experience in media planning

• Familiarity with digital marketing platforms

• Understanding of critical performance metrics

• Strong analytical abilities

• Experience working directly with clients

Utilize your skill set to make a measurable impact at Critical Mass in the heart of Toronto.
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