Growth-Focused Product Marketing Leader

Seize the opportunity as a Growth Product Marketing Manager, shaping the future of Canadian fintech. Your expertise will guide product positioning and launch essential offerings like mortgage rewards in 2026.

In this role, you will leverage 5-8 years of experience in product or growth marketing. Be a hands-on leader who can ideate campaigns and analyze performance. Work closely with various teams to create compelling narratives for both consumer and B2B markets.

Key Responsibilities:

• Define product positioning and messaging for core offerings

• Develop and implement comprehensive marketing strategies

• Oversee go-to-market plans for innovative fintech products

• Collaborate on growth strategies with specialists

• Manage campaigns aimed at increasing engagement and upsell

Requirements:

• 5–8 years of product or growth marketing experience

• Proficient writer for doc creation and campaign materials

• Proven track record of full campaign lifecycle management

• Strong analytical abilities to measure success

• Fintech or loyalty marketing experience is advantageous

Your insights and strategies will be critical in driving the company's growth and enhancing customer engagement.
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