Head of Marketing

About us

Buying or selling a home is one of the biggest decisions most people ever make. Thousands of Canadians trust in our network to help them make it; connecting buyers, sellers, renters, landlords, and agents at the right moment, with the right experience, is one of our missions.

Behind every brokerage and marketplace sits my Abode's transaction processing platform, handling 30,000+ deals a year across thousands of agents. We sit at the centre of how Canadian real estate actually works by delivering that same back office to brokerages across Canada.

my Abode is a young company with deep roots. We're an AI-native team rebuilding the real estate back office from the ground up, reimagining the most complex, emotional, and consequential transaction in most people's lives. The next era of real estate will run on new infrastructure, and we're making sure it's built in Canada, with the in-house expertise to back it.

Round
13-backed, we offer the stability of an established company with the pace of a startup. We're curious, we move fast, and we're built for context switching. If you want to build something ambitious alongside genuinely smart people, in a space that's ready for it, this is the place.

We're building something ambitious in a space that's ready for it, and we need someone to own how we tell that story. As Head of Marketing, you own the narrative of what my Abode is: the positioning, the messaging, and the strategic story that makes a skeptical brokerage believe in what we're building. Real estate is being rebuilt on new infrastructure, and your job is to make my Abode the credible, go-to voice on that transformation in Canada, not just another vendor.

It's a brand-first leadership role, reporting to the CEO and sitting on the leadership team. You'll define and refine our narrative, sharpen a brand that needs more credibility and authority, and clarify how my Abode relates to the brokerages we serve. From there, you'll drive the work that proves it out: product marketing and launches, lead generation and nurture, and go-to-market initiatives.

You'll set the direction on SEO and GEO and judge the work, without having to author the mechanics yourself.

It's a founding, zero-to-one shape: intense story-setting up front, then stewardship as it scales. You'll build lean and AI-forward, growing capability through AI agents rather than a big org chart. This is not a pure demand-gen seat. It rewards a confident point of view, genuinely excellent writing, and high agency. If you want to own a brand story from the ground up, you'll find it hard to match.

• A clear, compelling, market-penetrating narrative about who my Abode is and what it does, with a category we define and name.
• Build and execute growth strategies that drive measurable revenue, adoption, and customer expansion.
• my Abode positioned as a credible authority on real estate transformation, not just a vendor, and a brand-to-brokerage story that is finally clear.
• A successful product launch with strong adoption across agents and brokerages.
• A modernized website: slick, current, and telling the right brand story.
• A robust lead pipeline, built and nurtured, with time-to-close improving.
• my Abode winning in LLM (GEO) search, with brand direction set and the outsourced work judged against it.
• A voice in the right publications and industry conversations, and thought leadership on AI infrastructure in the real estate back office.
• Lead event and community strategy to increase visibility and generate brand awareness

• 8+ years in brand, marketing, or product marketing, with real ownership of positioning and narrative, not just campaign execution. This is a senior, brand-defining seat, so we care most about the depth and quality of what you've built, not the exact year count.
• A strong brand and positioning background with a clear, confident point of view. You hold and defend a position instead of morphing it to please everyone.
• Demonstrated creative ability, with proof. A campaign, brand, launch, or body of work they personally built or ran that is genuinely impressive and shows real marketing talent, not just a list…