Marketing Pipeline Lead

Position: Marketing Pipeline Lead at Staffbase
Drive growth and engagement as a Marketing Pipeline Lead at Staffbase, focusing on innovative strategies for our AI-native platform. This hybrid position blends strategic thinking with hands-on execution.

As Marketing Pipeline Lead, you will design and execute comprehensive demand generation strategies, ensuring a robust pipeline through digital and ABM channels. Working closely with Sales, you'll manage a small team while steering initiatives that enhance our customer engagement and conversion rates. Your skills in performance marketing will enable you to shape long-term strategies and real-time execution.

Key Responsibilities:

• Lead demand generation across digital and ABM platforms

• Establish comprehensive metrics for marketing performance

• Allocate resources effectively for optimal pipeline results

• Develop customized programs for high-value accounts

• Supervise team and nurture agency collaborations

Requirements:

• 6 - 9 years in a B2B growth marketing capacity

• Strong grasp of marketing funnel metrics and analytics

• Background in SaaS environments, ideally HR tech

• Knowledge of tools like Salesforce and Google Ads

• Experience managing teams and nurturing agency partnerships

Utilize your strategic acumen in a pivotal role within Staffbase's marketing team.
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