Manager of Employer Branding at CTC

Lead Canadian Tire Corporation’s employer brand strategy as a Manager in Toronto, Ontario. This role is vital in crafting an appealing Employee Value Proposition and advocating diversity and inclusion.

As the Manager of Employer Branding, you will shape CTC's approach to talent marketing, designing innovative campaigns across various digital and experiential channels. This position requires effective collaboration with Recruitment, HR, and Communications to ensure that the employer brand resonates consistently throughout the candidate experience. Storytelling will play a key role in bringing CTC's culture and values to life.

Key Responsibilities:

• Direct CTC's employer branding strategy and EVP evolution

• Launch integrated talent marketing campaigns

• Advocate for diversity and inclusion in brand messaging

• Collaborate for consistent brand representation

• Evaluate the effectiveness of branding initiatives

Requirements:

• Background in employer branding or talent marketing

• Proficient in storytelling and content creation

• Familiarity with DEI concepts in marketing

• Experience in multi-channel campaign management

• Ability to analyze performance metrics for strategy improvement

Bring your passion for employer branding to enhance the inclusive culture at Canadian Tire Corporation.
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