Strategic Customer Marketing Lead at Hootsuite

Integrate customer insights into marketing strategies as Hootsuite's Senior Customer Marketing Manager. Focus on driving adoption and expanding customer engagement for long-term success.

As a senior strategist, you'll analyze customer behavior to formulate impactful marketing programs. This role involves collaboration with various teams to ensure that marketing efforts align with customer needs and business goals. The position reports to the Chief Marketing Officer and is based in Toronto or Vancouver.

Key Responsibilities:

• Develop strategies to enhance customer advocacy and engagement

• Analyze data to inform targeted marketing campaigns

• Coordinate the customer marketing roadmap and initiatives

• Work alongside Product Marketing and Customer Success teams

• Create onboarding and re-engagement programs

Requirements:

• Over 12 years of experience in B2B customer marketing

• Expertise in lifecycle, growth, and advocacy marketing

• Deep understanding of SaaS customer journeys

• Effective communicator and team collaborator

• Adaptable in a fast-paced environment

Create compelling marketing programs that connect Hootsuite with its customers and drive measurable outcomes.
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