Senior Manager, Product Marketing

You are as unique as your background, experience and point of view. Here, you'll be encouraged, empowered and challenged to be your best self.

You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. At Sun Life, we're driven by our

Purpose:

helping our Clients achieve lifetime financial security and live healthier lives. Our values shape how we work: caring, authentic, bold, inspiring, and impactful. When you join Sun Life, you'll work with passionate colleagues and empowering leaders who support your growth and celebrate your contributions, so you can make a meaningful difference in our Clients' lives. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Reporting to the Director, Product Marketing, Sun Life Global Investments (SLGI), the Senior Manager, Product Marketing is responsible for leading the development and execution of product marketing strategies for segregated and annuity products for the Retail channel. This includes all product launches, updates and marketing support of regulatory filings, investment solution-specific marketing material (brochures, websites, videos, presentations) and other product initiatives.

In fulfilling the role, the incumbent will work closely with various teams including Product, Compliance, Sales, Digital Marketing, Design and Creative and the Investment Communications team as appropriate with the objective of delivering effective and high-quality product marketing support.

• Work closely with Product, Sales, the Digital Marketing team and Compliance to ensure a consolidated and fully integrated approach to product marketing that helps achieve the business objectives and sales goals.
• Develop an in-depth and ongoing knowledge of Sun Life and SLGIs investment product line-up and overall industry trends:
  Obtain a thorough understanding of Sun Life and SLGIs investment product options, guarantee options and sub-advisors
• Keep abreast of the competitive landscape from both an investment product offering and marketing trends perspective
• Understand how the Retail Sales team position and promote Sun Life segregated funds, annuity and guaranteed investment products
• Understand how Advisors use investment products including funds, segregated funds, annuities and other investment products on their shelf
• Understand financial markets and global economic trends
• Recognize and interpret industry trends and make recommendations for strategies that support the business in achieving their goals
• Recommend marketing tactics (i.e. sales collateral, product positioning ideas, advertising, e-mail blasts, webinars, etc.)
• Create, lead and manage the development and execution of all product launch marketing strategies including tactical strategies, new marketing materials and landing pages (web) for new products in collaboration with Product and Sales.
• Update and fine-tune existing marketing collateral, web content and tools.
• Create, lead and manage the development and execution of new marketing strategies for the existing product shelf.
• Develop relationships with the Retail Sales teams and solicit feedback to help measure successes & identify areas for improvement with regards to marketing initiatives.
• Identify measures of success (i.e. sales, assets, requests, etc.)

• Previous experience within the financial services industry, specifically the investment area, a must
• Demonstrated ability to develop product marketing strategies and positioning that ultimately contribute to an increase in sales
• Segregated fund and/or annuity product marketing experience required
• Excellent creative writing and communication skills
• Self-confident and strong ability to work effectively and independently within tight deadlines, adapt to changing deadlines and ability to prioritize multiple deliverables within a cross-functional team environment with a variety of reporting levels and varying skills/competencies
• Excellent project management skills
• Flexible individual with creative problem-solving & strong analytical skills
• Ability to confidently build relationships and effectively engage with junior colleagues through to senior executives
• Bachelor's degree in Commerce, Finance, or Marketing
• Minimum 6 years of investment product marketing and/or product management experience in the financial services industry
• Previous experience as a product manager or product analyst considered an asset
• Solid understanding of investment products and specifically mutual funds and segregated funds
• Completion of the CSC required CFA charter holder or candidate/CIM designation preferred
• Strong teamwork skills and the ability to collaborate effectively with others.
• Professional &…