Head of Brand Marketing myAbode

Establish my Abode's brand identity as Head of Brand Marketing. Engage deeply with the real estate market to redefine our positioning and narrative.

In this influential role at my Abode, you will lead the brand narrative and strategy amidst Canada's real estate transformation. You will focus on positioning the company as an authoritative voice in the sector while driving initiatives for product launches and market penetration. Your storytelling ability will make my Abode's offerings compelling to brokerages and agents.

Key Responsibilities:

• Own the brand narrative and messaging direction

• Build strategies for market adoption and revenue streams

• Establish my Abode as a credible voice in real estate

• Launch products with high engagement and adoption

• Lead community strategies for enhanced brand visibility

Requirements:

• Minimum 8 years in brand and product marketing

• Strong, confident brand positioning capabilities

• Proven marketing successes in portfolio

• Excellent writing and communication skills

• Comfort with fast-growth and AI-forward practices

Elevate my Abode’s brand by crafting its story and connecting effectively with customers and partners.
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