Director, Integrated Marketing & Go-To-Market

We welcome interested candidates based in either the Greater Toronto Area or Greater Vancouver Area Overview:
At Saje Natural Wellness, we're nature's original farmacy, blending the superpower of plants so you can remedy real life, naturally. And like nature, we're continually growing! As we continue to build our team, we're seeking talented people to join us: in our stores, support offices, and distribution centres. We are a purpose-driven, people-first organization where collaboration, innovation and entrepreneurial mindsets thrive.

We look for individuals who have drive and warmth, agility and passion, and keep customer experience at the centre of everything they do.

At Saje, you’ll connect with a dynamic community and make a positive impact. Join our team and grow your career, alongside the most talented, hard working, and kind-hearted people out there.

The Director, Integrated Marketing & Go-to-Market translates Saje’s brand strategy and growth priorities into integrated marketing plans, enterprise go-to-market programs, and commercially effective customer experiences across channels. Reporting to the VP, Growth, this role sits at the intersection of Brand, Product, Retail, eCommerce, Finance, Planning, Creative, and Customer Experience. The Director is accountable for bringing brand and business strategies to market through integrated planning, cross-functional alignment, and disciplined execution.

This role owns the annual integrated marketing roadmap, enterprise go-to-market planning process, and commercial marketing calendar. The Director ensures priorities are aligned to business objectives, customer opportunities, inventory and assortment plans, and financial targets. Success requires strong strategic thinking, commercial acumen, analytical capability, and the ability to build alignment across stakeholders. This leader connects strategy, planning, execution, and performance to drive launch excellence and measurable business outcomes.

• On-time delivery of integrated, commercially effective go-to-market launches.
• Marketing investments aligned to business, customer, and financial objectives.
• Marketing contribution to customer acquisition, retention, and revenue growth.
• Effective cross-functional alignment through the go-to-market planning process.
• Strong stakeholder confidence and organizational readiness across major initiatives.
• Speed, quality, and consistency of commercialization and launch execution.
• Campaign performance against defined KPIs and business outcomes.
• Continuous improvement in planning effectiveness, execution quality, and performance measurement.
• Development, effectiveness, and performance of the integrated marketing team, including the Senior Manager role.

All Saje Team Members are responsible for contributing to Saje’s culture and maintaining a positive environment for themselves and their peers.

• Develop integrated marketing strategies that support annual business objectives, growth priorities, and commercial goals.
• Translate brand strategy into customer-first marketing initiatives that drive awareness, consideration, conversion, retention, and lifetime value.
• Identify opportunities through customer insights, category performance, business trends, and market intelligence to inform marketing priorities.
• Establish campaign objectives, success metrics, and measurement frameworks that clearly connect marketing activity to business outcomes.
• Ensure marketing strategies balance brand-building objectives with commercial performance goals.

• Own end-to-end go-to-market planning for product launches, seasonal campaigns, evergreen programs, and strategic growth initiatives.
• Lead cross-functional planning across Marketing, Product, Creative, Retail, eCommerce, Digital, Merchandising, and Operations.
• Ensure major initiatives have clear objectives, customer strategies, execution plans, resource needs, and performance expectations.
• Create clarity around milestones, decisions, dependencies, risks, and accountabilities throughout planning.
• Lead launch readiness…