CaptivateIQ Director Product Marketing Role

Drive brand growth at CaptivateIQ as the Director of Product Marketing, focusing on customer insights and storytelling. This leadership position paves the way for innovative B2B SaaS marketing.

As a strategic leader, you will oversee the creation of impactful narratives that connect CaptivateIQ’s offerings with market needs. Your focus will be to enhance the product marketing team and establish a reliable feedback mechanism that informs product direction and go-to-market strategies. Collaborate closely with cross-functional teams to maintain alignment around core messaging.

Key Responsibilities:

• Lead and mentor product marketing professionals for success

• Direct the evolution of cohesive messaging and positioning

• Build an effective customer research and feedback framework

• Ensure product strategy is informed by market insights

• Manage external communications to enhance brand credibility

Requirements:

• Minimum of 12 years in B2B SaaS product marketing

• Proven leadership experience in team building

• Expertise in translating customer feedback into strategies

• Comfortable navigating technical product discussions

• Exceptional narrative and communication skills

Leverage your storytelling and strategic skills to enhance CaptivateIQ's position in the market effectively.
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