Media Specialist

ROLE: MEDIA SPECIALIST

TEAM: MEDIA

LOCATION:

TORONTO - HYBRID ONSITE 2X/WEEK

At Salt Media
, we're on a mission to earn the world's attention. As the media division of Salt XC, we're building a different kind of agency where media, commerce, creative, data and technology work as a single connected team. Our people combine strategic thinking with AI-powered tools, automation and advanced analytics to help some of North America's most recognized brands solve complex business challenges and drive measurable growth.

We move quickly, challenge convention, and believe the best ideas come from curious people who are empowered to experiment. If you're looking to do career-defining work alongside smart, ambitious teammates in an environment that's shaping the future of media, we'd love to meet you.

The Media Specialist will work across an exciting mix of clients in the CPG, Retail & Banking industries providing day to day support to the wider media team, with a focus on implementation and reporting. You will need to be highly proficient in media implementation, reporting and analysis. This includes a strong understanding of Social Media platforms, Google Analytics and Google Ad Words.

You will need to develop strong trust-based relationships with both the client and agency team members.

• Work directly with the Media Supervisor to heavily support implementation, optimization & reporting for all key clients
• Work directly with the Media Supervisor to assist with overall client planning & day to day client requests
• Work directly with all media vendors to book, implement and report on campaigns
• With direction from the Media Supervisor support the preparation, writing and presentation of integrated media plans, proposals and analysis that satisfy client objectives and that go beyond the brief
• Maintain stewardship and accountability of the media plan, regularly evaluating and monitoring execution to implement meaningful optimizations
• Liaise and foster knowledge-sharing with other disciplines internally, partner agencies and other departments to ensure that media and client knowledge is current
• Ensure that all media plans adhere to the agency's values, philosophies, and processes
• Contribute your own ideas and opinions on your client’s business, how we work, and the industry we’re in; establish a presence in the agency; have a voice in meetings
• Awareness of client KPIs and objectives, ensuring that tracking is in place for check‑ins as required
• Accurately and effectively manage client’s day-to-day planning requirements, with a strong understanding of client’s business objectives and KPIs
• Influence decision making by encouraging appropriate strategies and benefits of offerings to clients
• Participate in additional agency/team projects as required
• Work collaboratively with all departments at SALT, ensuring digital media requirements are understood and help the teams to provide the assets as needed

• Minimum 2 years working at a media agency, in a digital focused role
• Bachelor's degree or Diploma in Marketing, Communication or Advertising required
• Prior hands‑on experience in Google Analytics, Paid Social business manager accounts & Google Ad accounts (essential)
• Excellent communication skills (both written and verbal)
• Strong attention to detail
• Prior hands on experience with Google Data Studio an asset but not required
• Google Certifications (essential)
• Hands on management - planning, implementing, optimising & reporting for Fortune 100 brands
• Ability to apply common sense understanding to carry out detailed and sometimes involved instructions furnished in written, oral, or diagram form
• Experienced in all facets of the digital marketing space: CRM, SEO, SEM, programmatic, social, mobile, video
• Experience with e-commerce platforms such as Shopify is an asset
• Demonstrated creative and innovative thinker, who doesn’t mind rolling up there sleeves and getting the job done

• Work-Life Flexibility:
  Hybrid setup, up to 28 paid days off and winter holiday shutdowns.
• Comprehensive Coverage:
  Health, dental, and vision plans, plus Salt Bucks to spend on what…