Director of Global Product Marketing

Lead the growth of Activate's global brand as the Director of Product Marketing. Drive innovative product launches, oversee partnerships, and shape marketing strategies from our Winnipeg office or remotely.

Activate, a leading location-based entertainment brand, is seeking a Director of Product Marketing to spearhead their global commercial strategy. In this full-time role, you will guide the product marketing team, collaborate closely with Technology, and ensure your insights translate into actionable marketing plans. Your expertise in entertainment partnerships and commercial planning will be key in driving the brand's growth.

Key Responsibilities:

• Own the annual and quarterly commercial plan globally

• Set launch calendars for products, games, and promotions

• Develop insights that influence product design and strategy

• Collaborate with global partners to enhance marketing efforts

• Lead the Product Marketing team to execute successful strategies

Requirements:

• Minimum of 10 years in product marketing or brand roles

• Proven experience leading product marketing teams

• Strong background in negotiation and partnership deals

• Experience in consumer brands, especially in entertainment

• Proficiency in utilizing customer insights to drive decisions

Transform Activate's brand through innovative marketing strategies and collaborative partnerships in this vital leadership role.
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