Manager, Integrated Marketing & Go-To-Market

We welcome interested candidates based in either the Greater Toronto Area or Greater Vancouver Area.

At Saje Natural Wellness, we're nature's original farmacy, blending the superpower of plants so you can remedy real life, naturally. And like nature, we're continually growing! As we continue to build our team, we're seeking talented people to join us: in our stores, support offices, and distribution centres. We are a purpose-driven, people-first organization where collaboration, innovation and entrepreneurial mindsets thrive.

We look for individuals who have drive and warmth, agility and passion, and keep customer experience at the centre of everything they do.

At Saje, you’ll connect with a dynamic community and make a positive impact. Join our team and grow your career, alongside the most talented, hard working, and kind-hearted people out there.

The Manager, Integrated Marketing & Go-to-Market translates marketing priorities, growth objectives, and commercialization plans into clear, executable integrated marketing programs across channels.

Reporting to the Director, Integrated Marketing & Go-to-Market, this role leads day-to-day planning and execution for campaigns, product launches, seasonal priorities, and strategic growth initiatives. The Manager partners across Brand, Product, Creative, Retail, eCommerce, CRM, Digital, Merchandising, Operations, Finance, and Customer Experience to ensure plans are coordinated, commercially grounded, and ready for market.

This role owns the operating rhythm for integrated marketing planning, including campaign briefs, launch plans, milestone tracking, readiness management, stakeholder communication, and post-launch reviews.

Success requires strong project leadership, commercial understanding, marketing judgment, analytical capability, and the ability to drive clarity and accountability through influence.

• On-time delivery of integrated campaigns, product launches, and go-to-market milestones.
• Clear, complete, and useful campaign briefs, launch plans, timelines, and readiness materials.
• Effective cross-functional alignment across participating teams and channels.
• Early identification and resolution of risks, dependencies, and execution gaps.
• Campaign and launch performance against defined KPIs and commercial objectives.
• Actionable post-launch insights and continuous improvement recommendations.
• Effectiveness of planning workflows, project documentation, and stakeholder communication.
• Development and performance of the Marketing Coordinator.

All Saje Team Members are responsible for contributing to Saje’s culture and maintaining a positive environment for themselves and their peers.

• Translate marketing priorities and growth initiatives into clear campaign plans, launch plans, and channel activation requirements.
• Develop integrated campaign briefs that define objectives, audiences, messages, deliverables, timing, and success measures.
• Partner with channel and functional leaders to ensure marketing activities are connected across customer touchpoints and aligned to business priorities.
• Support quarterly and seasonal planning by identifying execution considerations, resource needs, risks, and dependencies.

• Lead cross-functional execution planning for product launches, seasonal campaigns, evergreen programs, and strategic growth initiatives.
• Manage timelines, milestones, decision points, dependencies, and readiness requirements across participating teams.
• Facilitate planning meetings, working sessions, and readiness reviews that drive alignment, accountability, and timely decisions.
• Identify risks, gaps, or competing priorities early and elevate decisions or trade-offs to the Director as needed.

• Act as the day-to-day integration lead across Marketing, Creative, Product, Retail, eCommerce, CRM, Digital, Merchandising, Operations, and Customer Experience.
• Maintain clear stakeholder communication so decisions, changes, risks, and next steps are documented and shared.
• Create…