Lottery Marketing Analyst at PMCF

Join the Princess Margaret Cancer Foundation team as a Lottery Marketing Analyst. This role emphasizes evaluating performance across various marketing channels to optimize fundraising efforts.

With a focus on integrated campaigns, you will analyze data to provide insights that guide decision-making in marketing and engagement strategies. Reporting to the Director of Analytics & Insights, you’ll engage with multiple departments and stakeholders to improve campaign effectiveness and audience targeting. Your expertise in performance marketing will be vital for this temporary contract position.

Key Responsibilities:

• Report on campaign performance and effectiveness across all channels

• Analyze audience segments and conversion trends

• Create multi-touch attribution models for optimization

• Lead marketing tests with structured frameworks

• Develop compelling post-campaign analyses for strategy improvement

Requirements:

• Bachelor's or graduate degree in a relevant field

• 3-5 years of experience in marketing analysis

• Knowledge of CRM and automation platforms

• Familiarity with paid media platforms and attribution models

• Excellent attention to detail in managing priorities

Utilize your marketing analytics skills to drive impactful campaigns that support cancer research.
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