Manager of Brand Marketing Strategy

Join Home Equity Bank as the Manager of Brand Marketing Strategy, responsible for enhancing brand loyalty among Canadians aged 55 and better. This role blends strategic oversight with tactical execution to build brand consideration.

You will oversee the management of brand marketing campaigns that align with Home Equity Bank's mission. Your experience in brand-led initiatives will be critical in translating complex financial concepts into engaging narratives. A collaborative approach with internal and external partners will ensure brand integrity and relevance.

Key Responsibilities:

• Develop brand strategies that align with market insights

• Lead the creation of brand collateral for varied channels

• Partner with teams to deliver integrated marketing campaigns

• Manage daily budgetary requirements for brand initiatives

• Monitor and optimize brand campaign metrics and performance

Requirements:

• 8+ years of marketing experience, including brand campaigns

• 5+ years in brand marketing leadership roles

• Strong skills in communication and brand narrative creation

• Deep understanding of consumer insights measurement

• Ability to oversee team dynamics and foster collaboration

Utilize your brand marketing expertise to influence and enhance Home Equity Bank's position in the market.
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