Senior Communications Specialist - Foundation - Regular

Title:

Senior Communications Specialist

Department:
Marketing

Reports to:

Manager, Marketing

Salary Level: $82,000 - $90,000 per annum

Existing Vacancy:
No

Location:

2075 Bayview Ave, North York, ON M4N 3M5 (K-Wing)

Sunnybrook Foundation inspires lasting support for Sunnybrook Health Sciences Centre, one of Canada’s largest and most dynamic health science centres impacting the lives of the more than 1.1 million patients it sees each year. Sunnybrook is ranked #3 in Canada and #30 worldwide in Newsweek Magazine’s World’s Best Hospitals 2026 list. This is the eighth consecutive year Sunnybrook has received this recognition.

Together with our donor community, Sunnybrook Foundation raises critical funds for Sunnybrook’s world class academic health sciences centre to achieve our shared vision to invent the future of health care. With ambitious goals ahead, the Foundation is committed to continuing to grow our results and impact as we help Sunnybrook to raise sights, uncover new possibilities, develop talent, and deliver exceptional care.

We are one team in pursuit of a common purpose – to inspire lasting support for Sunnybrook – and we are guided by our values:
Build Connectedness, Act with Integrity, Meaningful Collaboration and Strive for Excellence.

At Sunnybrook Foundation, purpose and passion drive us. We lead with our values and know that our diversity makes us stronger. Here, your work will help raise funds to shape the future of one of the world’s best hospitals, contributing to innovation and a profound impact on the communities we serve. You will collaborate, learn, and grow with a team united in our ambition.

The Senior Communications Specialist is responsible for planning and executing public relations and social media initiatives that enhance Sunnybrook Foundation’s leadership and reputation, increase awareness of its philanthropic impact, and support fundraising priorities. Working closely with the Marketing Manager and the Foundation’s PR agency, this role leads the execution of earned media opportunities, manages the Foundation’s Linked In presence, and supports the development of speaking notes for various events.

• Manage the day-to-day relationship with the Foundation’s public relations agency, ensuring projects are delivered on time and aligned with strategic objectives.
• Lead the execution of earned media opportunities for transformational gifts, fundraising campaigns, research breakthroughs, patient stories, and Foundation announcements.
• Identify, develop, and pitch compelling stories that showcase the impact of philanthropy at Sunnybrook.
• Draft and review media materials, including news releases, media advisories, key messages, Q&As, and briefing documents.
• Coordinate media interviews, media training, announcements, and other public relations activities.
• Monitor and report on media coverage, providing recommendations to optimize results.

• Manage the day-to-day planning, content creation, publishing, and reporting for the Sunnybrook Foundation Linked In channel, with the support of other key stakeholders within the marketing team and Foundation.
• Develop engaging content that highlights donor impact, thought leadership, research innovation, fundraising initiatives, and organizational milestones.
• Monitor social media performance and recommend opportunities to increase engagement and reach.
• Collaborate with the Hospital Strategic Communications team to coordinate the social media calendar.

• Support transformational and major gift announcement by coordinating earned and owned communications across multiple channels.
• Collaborate with internal teams to develop key messages and ensure messaging is consistent and aligned with the Foundation’s mission.
• Collaborate with VP, Marketing & Community Giving on selected internal communication deliverables.

• Lead the development of speaking notes for various events in close collaboration with key stakeholders and manage the approval process.

• Work collaboratively with Foundation…