Marketing Manager, Credit Cards Loyalty

Work Location:

Toronto, Ontario, Canada

Hours:

37.5 Line of Business:
Marketing Pay Details: $96,900 - $136,800 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience  compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

The Integrated Marketing Planning team partners with our business units, channels, and marketing specialists to design world-class marketing strategies and campaigns that drive shareholder value and client loyalty. Our team acts as leaders in all aspects of marketing, leading strategies while ensuring TD brand is protected and delivered in the client experience.

This position delivers marketing strategies to drive partnership and Loyalty program KPIs, including cardholder engagement, retention, and customer experience. The successful candidate will partner closely with Digital Performance Marketing, Business stakeholders, Creative Practice teams, and external partners, to develop, deliver and measure marketing programs. With a strong strategic mindset, the successful candidate will balance innovative thinking with clear priorities, adapt to evolving strategies, and demonstrate the impact of marketing through measurable results.

Reporting to the Senior Group Marketing Manager, this role operates as a pod owner within an agile framework, partnering with cross‑functional stakeholders to deliver complex loyalty campaigns and translate business strategies into effective marketing plans.

• Marketing Strategies and Plans:
  Understands market and growth drivers, contributes to a vision of market, channel, and segment potential, develops value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans.
• Consumer Insights and Trends:
  Leverage market research and apply customer insights to marketing campaigns/programs. Understand the industry, competition and the factors that differentiate the organization.
• Influencing and relationship management:
  Build and manage strong relationships with agencies, business units, marketing partners, and other internal departments to deliver effective marketing programs.
• Deliver and Monitor Results:
  Ensure stated objectives are delivered on plan (monitor/ early indicators) and where required, take corrective actions to achieve targets. Analyze past results and make recommendations to maximize ROI. Evaluate effectiveness of in-market activity and effectively communicate the results.
• Build and Protect the Brand:
  Ensure integrated marketing campaigns are designed for a positive client experience and support the brand. Understand client journeys and support the business to deliver the brand through client experience.
• Build Innovative Solutions:
  Actively contributes to driving the spirit of innovation among the team. Brings external thinking/ideas to problems.
• Budget and Project Management:
  Manage projects in the most effective way (on time, on target, on budget) from initiation to completion. Coordinate multi-functional teams and agency partners through the project. Track and manage budget against plan, meeting all financial reporting requirements.
• Analysis and Problem Solving:
  Help to define the problem to solve, engaging stakeholders from different groups to gather data and draw insights from it. Leverage data combined with judgment and intuition to make recommendations and drive action.

• Undergraduate degree or relevant professional certifications, designations, or equivalent required
• 7+ years relevant experience
• Experience leading marketing strategy in similar…