Growth Marketing Specialist

Position: Growth Marketing Specialist Role at Sobeys
Drive significant business results as a Growth Marketing Specialist with Sobeys Inc. This role focuses on performance marketing initiatives, utilizing analytical insights across channels for optimal customer engagement.

As part of Sobeys' dynamic team, you will collaborate with the Performance & Growth Marketing Manager and agency partners to enhance customer acquisition strategies. Your hands-on experience with digital analytics, particularly Google Analytics 4, will be crucial in evaluating campaign performance and identifying opportunities for revenue improvements.

Key Responsibilities:

• Optimize and manage campaigns on digital channels

• Analyze marketing data to boost acquisition efficiency

• Support performance analysis with Google Analytics 4

• Partner with Creative teams for campaign asset alignment

• Evaluate new marketing channels to drive growth

Requirements:

• 5+ years in growth or performance marketing

• Familiarity with paid media platforms and reporting tools

• Strong analytical skills and data-driven mindset

• Experience in campaign measurement and tracking

• Ability to manage multiple projects effectively

Leverage your passion for marketing and analytics at Sobeys to support impactful growth initiatives.
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