Influencer & Content Strategy Manager- Responsable de la stratégie d'influence et de contenu

Job Location TORONTO GO Job Description

We are seeking a highly driven and experienced Influencer & Content Strategy Manager to lead our brand's engagement with Influencers and shape compelling digital “social first” content strategies. This role will be pivotal in building brand affinity, driving consumer resonance, and achieving business objectives through innovative influencer marketing and strategic content initiatives across our beauty brands.

• Lead Influencer strategy designed to meet business objectives for our brands.
• Partner with and oversee PR agency partner to execute influencer campaigns.
• Partner with multi-functional team on paid media strategy, social landscape assessments, creative best practices, and business plans.
• Lead and manage budget allocation and program performance reports.
• Track and analyze content performance to optimize future influencer strategies and partnerships.
• Drive strong operational excellence across workflows, timelines, approvals and execution.

• Building and managing relationships with influencers and other key stakeholders to solve business problems.
• Social media and digital content expertise, with a deep understanding of current trends and platforms.
• Storytelling and co-creating compelling & inclusive content that genuinely connects with consumers.
• Operational discipline to effectively manage campaign timelines and reporting.
• Maintaining a growth mindset and values experimentation.
• Collaboration with cross-functional team members and agency partners to achieve shared goals.
• Exhibits the ability to pivot quickly and effectively in response to changing priorities and circumstances.
• Demonstrates a strong ownership mindset, taking initiative and driving results with accountability, attention to detail, and executional excellence.

• Bachelor’s Degree.
• 5+ years of previous professional experience in social media, digital marketing, content strategy and influencer marketing, ideally within the beauty sector.
• Experience working with the Canadian market, and familiarity with its cultural nuances and digital landscape.
• Demonstrated ability to manage multiple tasks and meet deadlines.
• A growth mindset with the ability to learn from feedback and continuously improve.
• Ability to work in Toronto based office on a hybrid schedule.

• Licence (Bachelor) ou diplôme équivalent.
• Plus de 5 ans d'expérience professionnelle dans les domaines des réseaux sociaux, du marketing numérique, de la stratégie de contenu et du marketing d'influence, idéalement dans le secteur de la beauté.
• Expérience du marché canadien et connaissance de ses nuances culturelles ainsi que de son paysage numérique.
• Capacité avérée à gérer plusieurs tâches simultanément et à respecter les délais.
• État d'esprit axé sur la croissance, avec une capacité à tirer des enseignements des retours d'information et à s'améliorer continuellement.
• Capacité à travailler au bureau de Toronto selon un modèle hybride.

We are committed to employment equity and value diversity at our company. We encourage Indigenous Peoples, persons with disabilities, veterans and persons of all ages, races, ethnicities, religions, abilities, sexual orientations, and all gender identities and expressions to apply. P&G is committed to accommodating any applicant with a disability, as required by law, during the recruitment, assessment, and selection process. If you require a disability related accommodation in order to participate in the recruitment process, please to submit your request.

If you require an accommodation for the assessment process:
1) submit your request,
2) do not complete either assessment until you have been contacted for documentation verification. Thank you in advance for your patience. Sponsorship for work authorization is not available for this role. It is the applicant’s responsibility to ensure they are authorized to work in the location to which they apply. We do not use Artificial Intelligence to screen, assess or select applicants.

Full time

R

Experienced Professionals

$93,000.00 - $ / year

P&G was founded over 180 years ago as a simple soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We’ve spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship. The insight, innovation and passion of talented teams has helped us grow into a global company that is governed responsibly and ethically, that is open and transparent, and that supports good causes and protects the environment.

This is a place where you can be proud to work and do something that matters.