Senior Director Product Marketing at Activate

Join Activate as the Senior Director of Product Marketing and craft strategies that elevate our global presence. This role emphasizes innovation, partnership growth, and strategic market insights.

As the Senior Director at Activate, you will be pivotal in shaping the brand's commercial plans and go-to-market strategies. This position requires a blend of creative insight and analytical prowess to influence the development of new entertainment experiences. You'll work from our Winnipeg office, with consideration for remote candidates, leading a diverse marketing team.

Key Responsibilities:

• Direct annual commercial strategies for Activate globally

• Establish product launch timelines and promotional events

• Partner with technology teams for product insights

• Collaborate with global partners on marketing initiatives

• Mentor and lead the Product Marketing team effectively

Requirements:

• 10+ years in brand or product marketing, preferably in entertainment

• Experience in leading teams and developing marketing strategies

• Strong negotiation skills for partnership agreements

• Ability to analyze market insights for strategic decisions

• Familiarity with AI tools for marketing optimization

Drive Activate's growth through innovative marketing initiatives and strong partnerships in this leadership position.
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