Manager, Digital Merchandising

At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experience, or designing an app that will impact the lives of people across the country, we’re up for the challenge. From our office in Downtown Toronto, we’ve created leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, and apparel spaces, and we’re only just getting started.

Joe Fresh is looking for a Manager, Digital Merchandising to lead product enrichment, site merchandising, and product discoverability across  This role is responsible for creating a customer‑first digital shopping experience that supports product discovery, improves conversion, and drives profitable eCommerce growth. The Manager, Digital Merchandising will oversee day‑to‑day merchandising execution across categories, including product onboarding, promotions, category experiences, internal search optimization, and key site initiatives.

This individual will play a critical role in shaping the online customer journey, ensuring that products are presented in a compelling, accurate, and commercially effective way. Working closely with cross‑functional partners across Trading & Growth, Category, Product, Supply Chain, Store Operations, Marketing, and Brand teams, this role will support the planning and execution of strategic site initiatives, seasonal campaigns, launches, promotions, and special projects that enhance the overall digital experience.

• Lead product merchandising across , ensuring categories, shops, landing pages, and product displays are optimized for customer experience and commercial performance.
• Create, manage, and execute data‑driven digital merchandising strategies that improve product discovery, customer engagement, conversion, and sales.
• Make customer‑centric, mobile‑first merchandising decisions across categories and key site experiences.
• Optimize site experiences including new arrivals, best sellers, category pages, campaign pages, shops, and promotional experiences.
• Support the execution of eCommerce merchandising strategies related to seasonal campaigns, product launches, shops, and promotions.
• Identify opportunities to improve the customer journey and path to purchase across all product categories.

• Oversee product onboarding across categories, ensuring product information, imagery, categorization, and merchandising details are accurate and complete.
• Partner with Trading & Growth and Category teams to understand upcoming product deliveries, launches, key priorities, and allocation strategies.
• Manage relationships with Brand teams to coordinate upcoming product deliveries, onboarding timelines, and launch readiness.
• Collaborate with cross‑functional teams to resolve product setup or launch issues in a timely manner.

• Optimize internal search performance through frequent audits, keyword tagging and analysis of top search terms.
• Monitor customer search behaviour and site analytics to identify gaps, trends, and opportunities.
• Recommend and implement product discoverability improvements to navigation, taxonomy, search results, and category.

• Support creation and execution of promotions across the site, ensuring accuracy, timeliness, and alignment with business objectives.
• Partner with Marketing, Trading & Growth, and Category teams to deliver integrated campaign and promotional experiences.
• Collaborate with Store Operations and Category teams on SKU deactivations and scrapping processes.
• Lead or support special projects focused on enhancing the site experience, improving merchandising capabilities, and driving operational efficiencies.
• Partner with Product teams to advocate for tool enhancements and improvements that support digital merchandising workflows.

• Track, report, and analyze the performance of web merchandising initiatives.
• Use site analytics, customer behaviour, search performance, and business results to generate actionable insights.
• Conduct A/B testing to…