Sr Manager, Trade Marketing

About Wella Company

Together,
WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin, Briogeo, Sebastian Professional, and ghd . With over 6,000 employees globally and a presence in more than 100 countries, Wella Company empowers consumers, professionals, and partners through innovation, creativity, and purpose-driven growth.

For more information, visit .

Sr. Trade Marketing Manager

Marketing

Toronto, ON (Hybrid)

We are seeking a strategic, commercially minded Senior Trade Marketing Manager to lead the development and execution of best-in-class trade marketing strategies across Canada. This role sits at the critical intersection of brand strategy, customer activation, and commercial execution, ensuring our portfolio of beauty brands wins in market across priority retail and professional channels.

This individual will bring a deep understanding of the beauty and haircare landscape, staying closely connected to competitive activity, emerging trends, and evolving shopper behaviors. They will proactively translate these insights into strong demand-driving plans and in-market programs that accelerate growth and strengthen brand relevance.

Reporting into Marketing leadership, this role partners closely with Sales, Brand Marketing, Education, Demand Planning, and external agencies to deliver integrated, customer-centric go-to-market execution. While specific brand ownership will be confirmed closer to hire, experience working with Sephora Canada, Shoppers Drug Mart, and/or Professional Beauty Distributors will be considered a strong asset.

• Develop and lead channel-specific trade marketing strategies across specialty beauty retail, mass-prestige, and professional distribution
• Translate brand and commercial objectives into clear, compelling customer activation plans that drive sell‑in, sell‑through, and demand for the assigned portfolio
• Maintain strong awareness of the competitive beauty landscape, including launches, promotional mechanics, merchandising trends, and retailer strategies, using insights to inform differentiated plans
• Partner closely with Sales to build customer‑centric programs that enhance joint business planning and long‑term partnerships
• Support key customer presentations and line reviews with strong storytelling, insights, and executional clarity

• Lead in‑market execution of product launches from planning through post‑launch evaluation
• Ensure launches are flawlessly executed across retail, professional, digital, and educational touchpoints
• Customize global assets as required to meet Canadian customer and shopper needs while maintaining brand integrity
• Drive excellence in store, online, and within professional environments

• Track and analyze performance of trade programs, promotions, and launches using sales data, customer insights, and post‑event reviews
• Continuously monitor market trends and competitive activity to identify opportunities to strengthen demand and portfolio performance
• Translate insights into clear action plans and recommendations to optimize future trade investments
• Partner with Demand Planning and Commercial Finance to support forecast accuracy, phasing, and inventory alignment

• Act as a critical connector across Marketing, Sales, Education, Digital, and Supply Chain
• Lead agencies and external partners to deliver high‑quality creative, toolkits, and execution support
• Communicate plans, priorities, and results with clarity and confidence through strong written materials and compelling verbal presentations
• Present strategies, recommendations, and performance updates to senior leadership and cross‑functional forums

• Own and manage the trade marketing budget, ensuring investments are efficient, effective, and ROI‑driven
• Balance short‑term commercial delivery with long‑term brand and portfolio growth