Digital Marketing Strategist at McCann

Elevate digital marketing impact as a Digital Strategist with McCann Canada. Develop tailored tactics using your expertise in web, social media, and analytics to drive client success.

This intermediate role focuses on cultivating digital strategies that align with client objectives. Reporting to the Digital Director, you will utilize your analytical skills and digital platform knowledge to optimize campaigns and drive engagement. Collaborate closely with creative teams and account managers to deliver results-driven insights that enhance client relationships and conversions.

Key Responsibilities:

• Develop and execute digital marketing strategies per clients’ goals

• Leverage analytics tools to optimize and monitor campaign performance

• Collaborate with creative teams to create engaging digital content

• Provide support on website design and conversion rate optimization

• Present campaign performance reports to clients and stakeholders

Requirements:

• 3-6 years’ experience in an agency role focused on digital strategy

• Proficient in Google Analytics, web content management, and social media

• Strong communication and presentation skills for complex strategies

• Time management skills to handle multiple projects simultaneously

• Post-secondary education in marketing or advertising preferred

Utilize your digital expertise to drive client success and keep McCann Canada at the forefront of industry trends.
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