Oncology Product Manager

OBJECTIVES/

PURPOSE:

The Product Manager,Oncology, with a focus onsolid tumour portfolio, will play an integral role in the evolution of Takeda Canada within theoncologymarketplace, including taking responsibility for supporting the strategies of ourGI and lung product.
This individual will also play a role in developing andcoordinatingexecution of ourbrandplans so that we can achieve our ambition and our corporate leadership in Oncology.
As well, they will partner with our cross-functional partners to develop the best digital toolstocreate the most dynamic and personalized experiences for our customers & patients.

ACCOUNTABILITIES    Lead Brand Strategy & Planning:  Develop and implement integrated brand plans through effective cross-functional collaboration, ensuring strategic alignment across all stakeholders.
Sales Enablement :
Collaborate with sales leadership to shape brand strategies and provide input into training programs and materials that empower the field force.
Data-Driven Insights :
Direct the collection, analysis, and interpretation of market intelligence. Transform insights into compelling brand narratives and leverage advanced analytics to validate opportunities, optimize the marketing mix, and maximize ROI.  :
Digital & AI Integration :
Champion an omnichannel approach by utilizing AI-driven tools and predictive analytics to personalize engagement, enhance customer experience, and ensure seamless integration across digital platforms . :
Forecasting & Financial Alignment :
Work closely with marketing, finance, and production teams to adjust forecasts based on real-time demand and market dynamics, maintaining alignment with budgets and financial targets.
DIMENSIONS AND ASPECTS  Technical/Functional (Line) Expertise   Deep understanding of oncology marketing, including solid tumour; ability to develop and execute integrated brand strategies.
Skilled in leveraging market research, analytics, and AI-driven insights to inform decisions and personalize customer engagement.
Strong grasp of omnichannel marketing and digital platforms; experience with segmentation, journey mapping, and campaign analytics.
Leadership   Sets vision and aligns brand strategy with business objectives.
Coaches cross-functional teams and manages external partners (agencies, advisory boards).
Champions innovation and digital transformation across the oncology franchise.
Decision-making and Autonomy   Makes strategic decisions on brand positioning and launch readiness.
Applies structured problem-solving and strategic agility to complex challenges.
Balances innovation while maintain high compliance and governance standards
Interaction   Builds strong relationships KOLs and distilsstakeholdersinsights to ensure product is appropriate positioned in Canadian market
Working closely with IT and OCE, tofacilitatethe delivery of personalized content for the oncology
Maintains strong external team relationships (Agency, Specialists and their associations, Advisory groups, PAAB) by taking a leadership role in the communication
Innovation   Drives adoption of AI and advanced analytics for customer insights and campaign optimization.
Promotes data-driven experimentation and continuous improvement in omnichannel engagement.
EDUCATION, BEHAVIOURAL COMPETENCIES AND SKILLS   MinimumB.Sc.,

B. Comm. or equivalent; MBA or related advanced degree is preferred.
Minimum of two years of experience in biotech or pharmaceutical brand marketing,Oncology/solid tumour strongly preferred.
Previousbrand marketing experience and sales experience is preferred.
Evidence ofgood communication, analytical, planning, and organizational/project management skills required.
Proven ability to leverage digital platforms, omnichannel strategies, and AI-driven analytics to optimize customer engagement
Computer literacy – MS Office (i.e. Word, Excel, PowerPoint, databases etc.)
A demonstrated ability to work in teamsandwork autonomously.
Demonstrated track recordon delivering results.
Understanding of regulatory and legal requirements related to pharmaceutical marketing.
A documented history of adhering to timelines and budgets.
Financial management, forecasting,budgeting and financial…