Senior Growth Product Manager; Hybrid

Hi, Future Homie!

At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team.

We’re not just building an app—we’re building unstoppable teams. So what do you say, are you in?

We’re looking for a Senior Product Manager, Growth, to own and scale our customers’ first 30 days with Homebase. You’ll drive the strategy, vision, and execution of onboarding and activation experiences that accelerate time-to-value, maximize engagement, and unlock long-term revenue impact. This is an AI-first, data-rich role: you'll be expected to ship AI features and prove they actually work through rigorous evaluation, not just intuition.

This is a high-visibility, high-impact role, designed for a product leader who can balance strategy, execution, and cross‑functional influence.

• Own the end-to-end first 30-day customer experience — defining the product strategy, vision, and roadmap to accelerate onboarding, activation, and early engagement for both business owners and their employees
• Drive signup-to-activation conversion, reducing drop‑off across the free trial funnel (pre-trial, freemium, and paid conversion stages)
• Design and optimize self‑serve onboarding flows, in‑product guidance, progress checklists, interactive product tours, and contextual tooltips that drive users to their "aha moment" faster
• Own and improve key growth metrics, including activation rate, trial‑to‑paid conversion rate, time‑to‑value, and customer acquisition cost (CAC)
• Run a high‑velocity experimentation program — design A/B tests, analyze results, and iterate rapidly on onboarding and activation hypotheses using behavioral analytics tools (Amplitude, Statsig, etc.)
• Define and execute an AI‑first product strategy for onboarding
• Partner cross‑functionally with Engineering, Design, Marketing, Sales, and GTM leadership to align PLG initiatives with go‑to‑market motions and new customer revenue goals
• Collaborate with Marketing and GTM on lifecycle messaging and in‑product nudges that re‑engage users who have gone dark during their trial period
• Bring a strong point of view on freemium model optimization — understanding how to move users from free to paid through product experience, not just sales or marketing

• 8+ years of product management experience, with at least 3 years in a dedicated PLG, growth, onboarding, or activation role at a B2B SaaS company
• Proven ownership of the full PLG funnel — signup, onboarding, activation, free trial conversion — with quantifiable results (e.g., "improved signup-to-activation rate by X%")
• Deep familiarity with PLG mechanics: freemium models, self‑serve funnels, trial experiences, and in‑app upgrade flows
• Hands‑on experience with behavioral analytics tools such as Amplitude, Mixpanel, or similar; comfortable building and interpreting funnel reports, activation cohorts, and retention curves without needing a data analyst to do it for you
• Demonstrated experimentation chops — has designed and shipped A/B tests, understands statistical significance, and can articulate what they learned and changed as a result
• Strong stakeholder management and cross‑functional influence — has worked directly with Engineers and Designers as primary stakeholders (not marketing or ad teams) and can align executives around a growth vision without direct authority
• Data‑driven decision maker — lives in the metrics, can tell the story of a funnel from top to bottom, and knows when to trust data vs. qualitative signal

• Be Customer Obsessed – Solve problems with empathy and creativity.
• Move Fast, Learn Fast – Experiment, take action, and grow every day.
• Own Your Impact – Think big, focus on what matters,…