Senior Creative Strategist

Position: Senior Performance Creative Strategist Role
Lead the creative strategy for paid social at Wealthsimple as a Senior Performance Creative Strategist. Combine insights and strong creative judgment to maximize client growth.
In this influential role, you will oversee the creative strategy and execution, guiding the process from concept development to optimization. Collaborate with performance marketing and influencer partners to ensure campaigns achieve high creative standards and resonate with target audiences. Your ability to synthesize data and market trends will drive impactful creative testing cycles.

Key Responsibilities:

• Identify ad concepts through customer and market analysis

• Develop strategies and frameworks for paid social campaigns

• Manage end-to-end creative execution, including briefs and reviews

• Track performance and adapt campaigns based on insights

• Define guidelines for influencer and UGC content collaboration
Requirements:

• 5+ years of experience in creative strategy

• Demonstrated success in high-volume creative testing efforts

• Expertise in Meta and Tik Tok advertising

• Strong quantitative skills for performance improvement

• Proven ability to implement efficient creative workflows
Drive growth and engagement through innovative strategies at Wealthsimple.
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