Account Manager, Activation

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation nected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Essence Mediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

For a century, Universal Pictures has been known for its diverse slate of films including Jaws, E.T., Jurassic Park and The Fast and Furious franchise as well as for its critically acclaimed fan favorites Get Out, Oppenheimer and Promising Young Woman.

The
Account Manager – Search, Social, and Programmatic
is responsible for developing and leading the paid search, paid social, and programmatic media approach and executing these tactics via multiple search, social, and programmatic channels.

As the Account Manager, you will be responsible for the day-to-day management and support of a global client’s paid search, social, and programmatic advertising initiatives. This includes developing strategy and managing the execution of paid search, paid social, and programmatic campaigns (display, online video, CTV, audio) based on the client’s business objectives.

• Manage paid search, paid social, and programmatic media campaigns (Google Ads, Bing, Meta/Facebook/Instagram, X/Twitter, Snap, Linked In, Pinterest, Tik Tok, DV360, The Trade Desk)
• Create, manage and execute strategic paid search, social, and programmatic plans that meet client’s goals
• Define a campaign strategy and deliverables plan that exceeds client expectations
• Create, present and gain client approval on campaign strategies and tactics
• Oversee, deliver and lead Account Management business processes
• Monitor, track, evaluate and optimize campaign performance to maximize client investment
• Cross-functional campaign development across internal biddable/programmatic teams as well as sister media agencies
• Maintain positive client relationships, expectations and communications with the assistance of internal resources
• Build on an existing level of paid search, paid social, and programmatic media expertise and develop a reputation for innovation and efficiency
• Stay up-to-date with industry trends and developments in paid search, paid social, programmatic advertising, digital marketing as well as consumer behaviour and recommend improvements to accounts
• Lead in the creation of new business presentations, POVs, best practices and key process documentation

• Hands-on experience planning and executing paid search, paid social, and programmatic campaigns (display, video, CTV)
• Knowledge of paid search, paid social, and programmatic platforms/DSPs (Google Ads, Search Ads 360, Bing Ads, Facebook/Instagram, Twitter, Snap, Linked In, Pinterest, Tik Tok, DV360, The Trade Desk, Amazon DSP)
• Great attention to detail and time management skills
• Minimum of 2 years of paid search, paid social, and/or programmatic experience
• Ability to interact in a professional manner and deal with clients in a fast-paced environment
• High level of technical proficiency in Microsoft Office, specifically Excel and Power Point
• Technical and analytical mindset

Our passion for shaping the next era…