Director, Digital Marketing, Marketing ​/ Advertising ​/ PR

Job Description

iProspect, a dentsu company, is a global digital-first end-to-end media agency. Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for the world's most iconic brands. The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets.

The Director, Performance Media is a senior execution and buying leader. This is a hands‑on leadership role: you'll own execution quality, buying decisions, and pacing across Paid Search and Paid Social, lead a team of buyers, and act as the accountable owner.

• Own execution quality across all Paid Search and Paid Social buying, campaign setup, and pacing decisions
• Establish and enforce a pre‑flight checklist for every new campaign setup
• Lead and mentor a team of Performance Media buyers, building a team that's decisive, cross‑trained, and self‑sufficient through high‑intensity peak periods.
• Monitor pacing daily and weekly across all active channels; proactively surface deviations, root causes, and corrective actions
• Oversee flawless trafficking, QA, and platform configuration across Google Ads, Microsoft Advertising, SA360, and Paid Social platforms (Meta, Tik Tok, Pinterest, Snap, Linked In, Reddit).
• Drive adoption of AI‑powered campaign types (Performance Max, Advantage+, AI Max) and modern automated bidding where they improve outcomes.
• Bring rigour to first‑party and CRM data activation (Customer Match, Enhanced Conversions, Conversions API, clean rooms) in a privacy‑safe, consent‑aware way.
• Contribute execution‑level insight into performance reporting, translating pacing and platform data into clear, confident recommendations.

• Post‑secondary degree or diploma in Media, Advertising, Marketing, Business Administration, or a related field.
• Minimum 8 years of experience in a digital performance agency or client‑side role, with a track record of owning buying, execution, and pacing at scale.
• Prior experience leading or mentoring a team strongly preferred.
• Hands‑on expertise across SEM platforms (Google Ads, Microsoft Advertising, SA360, CM360) and Paid Social platforms (Meta, Tik Tok, Pinterest, Snap, Reddit, Linked In), including AI‑powered campaign types and modern bidding.
• A strong point of view on how ad accounts should be structured.
• Strong, practical command of measurement and tagging infrastructure (GA4, GTM, Meta CAPI, Floodlight/CM360).
• Relevant platform certifications (Google, Meta, etc.) considered assets.

• Vacancy:
  Is this posting for the purposes of filling an existing vacancy [Y/N]
• The salary range for this position is $100k-$110k.
• Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills.
• A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.

[dentsu] utilizes artificial intelligence tools as part of its recruitment process, as during the sourcing and screening stages. All other parts of the dentsu application and hiring processes do not utilize artificial intelligence tools.

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best.

If you need accommodation during the application or interview process, please contact  or to begin a conversation about your individual accessibility needs throughout the hiring process.

Location:

Toronto

Brand:
Dentsu Media

Time Type:
Full time

Contract Type:
Permanent

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